Rick White- 180Biz President & Coach
When customers tighten their belts, they don’t stop choosing shops. They just become far more selective about which shop earns their trust and their dollars.
At our upcoming Montgomeryville Chapter 30 Meeting, we’re bringing in Rick White, President & Coach, for a powerful two-hour workshop:
Stand Out: Creating an Unforgettable Shop Experience
In today’s economy, being “just another good shop” is risky. That puts you in a price fight, shrinks margins, and encourages customers to shop around. This session shows how a distinctive, memorable customer experience becomes your strongest competitive advantage when every car count matters.
What you’ll learn:
• 21 practical strategies to differentiate your shop, from first impressions and communication to drop-off and pick-up moments that make customers choose you over cheaper options
• How to turn your team into experience creators, training advisors to think like hospitality professionals so every interaction builds trust and loyalty
• How to shift from transactional service to unforgettable experiences that customers remember, talk about, and return for, even when budgets are tight
This isn’t theory. You’ll walk away with at least one strategy you can implement immediately to stop blending in and start standing out.
Dinner @ 5:30 p.m. Meeting @ 6:15 p.m.