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(Management) Your Digital Handshake- Melissa "Birdie" Patterson

Thursday AM

Location
Tower 1
Speakers
  • Melissa Patterson - Birds iSocial
    Melissa “Birdie” Patterson brings nearly 30 years of shop-tested grit to the classroom. From sanding bumpers in a collision shop to managing repair centers and guiding owners through legacy transitions, she’s lived every side of the business. As a former shop manager and I-CAR certified estimator, Birdie understands firsthand the real-world challenges of building trust, leading teams, and keeping culture strong while growing a business that lasts. A student and longtime collaborator of the late Maylan Newton, Birdie carries forward The Maylan Method - real leadership, clear communication, and culture that lasts. Her teaching style blends humor, storytelling, and hard-won experience, making even complex topics engaging, practical, and unforgettable. Today, Birdie helps shop owners strengthen their culture, clarify their marketing, and prepare for the future through her company, Bird’s iSocial. She’s taught at AAPEX, ASTA Expo, TOOLS Pennsylvania, ATRA, and local ASCCA chapters, known for her high-energy sessions like Shift Happens, Know Like Trust, and Build a Shop That Lasts Beyond You. Beyond the stage, Birdie serves as a leader and founding member of Amazing Women in Automotive (AWiA), helping women in the trade connect and grow. When she’s not teaching or traveling to meet clients or events, she’s usually baking, swimming, or working toward her private pilot’s license - always chasing the next adventure, whether in business or in the sky.
Summary
The Customer Journey Starts Online Your first impression isn’t your lobby - it’s your Google reviews, your website, and your social media. Before customers ever call, they’re scrolling and deciding if they can trust you. In this session, Melissa “Birdie” Patterson shows you how to align your digital presence with the heart of your shop. From reviews to posts to your About page, you’ll learn how to make your online voice match the care and credibility you bring to the bay. You’ll leave with practical tools to turn digital touchpoints into trust signals so customers feel like they already know you before they ever walk in.

(Management) Communicate Like A Pro- Coralee Zueff

Thursday AM

Location
Tower 2
Speakers
  • Coralee Zueff - Five Star Service Advisor
    Coralee Zueff has over 23 years of experience in the automotive industry, bringing a wealth of knowledge to many aspects of the automotive industry. She started as a technician, moved to sales and found her “sweet spot" as a parts and service advisor. Coralee's interactive classes cater to both experienced professionals and newcomers, encouraging knowledge sharing and peer learning to reinforce new skills. Rather than using scripts, she helps participants craft their own authentic explanations to confidently communicate the value of diagnostics and other services. For more than a decade, Coralee led a thriving European import shop on Vancouver Island, mastering the unique art of keeping high-performance vehicles at their best. Along the way, she learned the ins and outs of diagnostics, maintenance, and repairs plus what their drivers expect from a truly elite service experience. Coralee works with shops to identify and boost sales of underperforming services like wheel alignments, flushes and air & cabin filters. She digs deep to uncover the root causes behind weak sales and provides tailored solutions for improvement. Her book “Five Star Service Advisor” is often a best seller on Amazon. Not only does Coralee work in automotive, she also plays in automotive. When not talking shop, she can be found autocrossing her 2019 VW Golf R at the local track.
Summary
This course is designed to equip automotive service advisors with the communication skills needed to excel in today’s fast-paced service environment. Across this four hour course, participants learn how to communicate clearly, confidently, and professionally with both customers and technicians—using every modern communication channel. Topics include: Effective Customer Communication: Building trust, gathering information, presenting diagnosis and estimates. Technician Communication & Workflow : Translating customer concerns into clear repair orders, verifying findings, and ensuring accurate follow-through. Multi-Channel Communication Skills: Best practices for in-person conversations, phone etiquette, professional email writing, and efficient text messaging. Leveraging AI at the Counter: How to responsibly use AI as a tool to enhance communication and become more efficient. Through real-world examples and practical guidance, this course helps service advisors improve clarity, reduce miscommunication, and create a seamless service experience for customers and technicians alike.

(Management) Keeping Your A-Team: Retention Secrets- Rick White

Thursday AM

Location
Wildrose A
Speakers
  • Rick White - 180Biz
    Rick White is a business turnaround and exponential growth expert who helps auto repair shop owners go from struggling to stay open to being recognized as the go-to shops in their market. He helps business owners with average shops transform their shops into the shop of the year in the industry. Currently, Rick is President of 180BIZ, an auto repair shop training and business coaching company proudly serving the independent auto and truck repair shop owner since 2006. He has also owned multiple successful auto repair shops over the years. Rick has taught at some of the biggest conferences in the industry across North America, including classes at AAPEX (NV), VISION (KS), ASTE (NC), BIMRS, ATSE (NY), ASA National, and AASP National. Beyond Associations, he has conducted training classes for WorldPac and BG. He is a contributing editor to Motor Age Magazine and has been published many times over the years for publications like Automotive Management Network, Aftermarket Weekly, Ratchet and Wrench, and Autobody News.
Summary
Tired of losing your best techs? In my 'Employee Retention Mastery' class, I'll show you how to build a team that sticks around. Learn the real reasons employees leave, how to create a workplace they love, and design benefits they can't resist. Imagine having a loyal, passionate team that sees your shop as the best place to work. Join me, and I'll give you proven strategies to boost satisfaction, improve performance, and make your shop more profitable. Don't miss this chance to become a retention pro and build your dream team!

(Technical) Uncovering the Boundaries of Tool and Test Equipment- Brandon Steckler

Thursday AM

Location
Wildrose B
Speakers
  • Brandon Steckler - Steckler Automotive & Technical Services
    Personal Mission Statement: To help maintain or improve the level of professionalism amongst today’s diagnosticians and to help grow the number of competent diagnosticians of tomorrow. Professional Background: -GM ASEP Certified Technician -SATURN certified Master Technician -Honda Factory Certified Master Technician -Certified Master Hybrid Technician -Diagnostic technician in multiple shop locations around the country -Worldwide Technical instructor -Training Curriculum Development ASE Certifications: -ASE CMAT A1- A9 -ASE C1 Service Consultant -ASE L1, L2, L3, L4 Advanced Level Specialist -xEV Electrical Safety Professional Accomplishments Brandon began his career at Northampton County Community College in Bethlehem, PA. There, he was a student of GM’s Automotive Service Educational program. In 2001, he graduated top of his class and earned the GM Leadership award for his efforts. He later began working as a technician at a Saturn dealership in Reading, PA where he quickly attained Master Technician status. He then transitioned to working with Hondas where he aggressively worked to attain another Master Technician status. Always having a passion for a full understanding of system/component functionality, he rapidly earned a reputation for deciphering strange failures efficiently and became known as an information specialist amongst the staff and peers at the dealership. In search of new challenges, he transitioned away from the dealership and to the independent world, where he specializes in diagnostics and driveability. He served as the Technical Editor of Motor Age Magazine and as an instructor with both CarQuest Technical Institute and WorldPAC Training Institute. Brandon also provides virtual and live technical support with the team at DiagNation, and private training for technicians across the world. Brandon contributes weekly to FaceBook Automotive Chat groups and truly enjoys traveling across the globe to help other technicians attain a level of understanding that will serve them well throughout their careers. Today, Brandon serves as the Head of Technical Training at Future Auto Repair where he and business partner, James work tirelessly to nourish the team in pursuit of excellence in the automotive industry, with the important goal of obtaining young talent and growing other locations with the same pursuit of excellence.
Summary
Technicians are only as good as the tools they leverage, and the information obtained from the tests they perform. Understanding what the tool can do is key to successful and efficient diagnoses…but understanding what it CANNOT do is absolutely crucial. This class combines the power of understanding the laws of physics (each diagnostician leverages every day) and how the diagnostic tools we implement display those laws at play. Without this understanding, we lack anticipation of how “good” and “not-so-good” captures will exhibit. And, that unfortunately leads to memorization, which is not reliable. Join master diagnostician, Brandon Steckler as he pushes a series of tools to and beyond their capabilities. Realizing this valuable technique will help technicians learn to evaluate tools for comparison and decided which tools work best for them and their situation. Brandon will demonstrate several tools throughout the duration of this class and expose their favorable operational characteristics as well as their pitfalls, because all tools have pitfalls. Tools include: • The Ohm meter • The LED test light • The Incandescent test light • The “Logic Probe” (With the rocker switch) • The DVOM (voltmeter) • The DVOM (secondary functions) • The Digital storage oscilloscope • The Graphing multimeter Brandon will also discuss the limitations of the test results that the tools display. Realizing these limitations will help indicate to technicians why some tests led down a not-so-desirable path into the weeds. Technicians will leave class with the understanding that every tool and every test has limitations. They will learn how to evaluate tool performance for best tool selection, how to set the tools up for diagnostic success, and how to evaluate test results to prevent assumptions about the conditions of the systems or components being evaluated.
Bill McAleese

(Technical) Fuel Trim and Misfire Diagnosis- Bill McAleese

Thursday AM

Location
Magnolia B
Speakers
  • Bill McAleese - Garage Gurus
Summary
This clinic is designed to help the technician become more proficient in interpreting Fuel Trim PIDs, understanding how they are calculated and to understand what influences them. This information will help provide a diagnostic direction for many different engine performance concerns. Several case studies will be reviewed. Misfire complaints are one of the most commonly experienced today. Within this clinic we provide a combination of methods using scan tool data to help provide a clear path to pinpointing the root cause. Volumetric efficiency diagnostics will be reviewed and discussed through vehicle case study. Putting all the pieces together during an engine diagnostic is a lot like reading a road map; the key to success is finding the shortest path to the destination without getting lost. After completing this clinic, the student will have the knowledge to: Apply a logical path of diagnosing Fuel Trim and Misfire concerns on today's vehicles Utilize the graphing function of the scan tool to 'trend' important scan tool PID (Parameter Identification Data) relationships Perform Volumetric Efficiency testing to gain diagnostic direction Diagnose engine Misfire related concerns using the data provided within the scan tool Recognize Fuel System monitoring strategies, operation, and diagnostic routines

(Technical) Going Through A Phase- David Hobbs

Thursday AM

Location
Magnolia D
Speakers
  • David Hobbs - Delphi
    Dave’s automotive career began in the late 1970’s in his family’s auto electric business in Kokomo, Indiana. Around 1990 he moved into the OEM world (General Motors) with roles as a technical hotline advisor, field engineer and electronics systems instructor for engineers at GM Delco Electronics / Delphi. Dave is an ASE certified master technician with L1 (Advanced Engine Performance) and L3 (Hybrid/Electric Vehicles) specialist certifications and has worked on ASE test writing committees for high voltage vehicle safety. Dave is a frequent speaker at national automotive conferences, a technical writer for several trade magazines and an instructor in numerous training videos. He has also served (part time) as an adjunct instructor at several Ivy Tech Community College campuses in Indiana for over 20 years. After close to five decades of keeping up with changes in transportation technologies, Dave knows firsthand that the only ‘constant’ in the world of automotive service is ‘change’!
Summary
3-phase electric motors are beginning to appear in all sorts of applications in the automotive world. We’re finding them running cooling fans, electric water pumps, GDI & diesel fuel pumps / lift pumps (BLDC), as well as intermediate and high voltage electric A/C compressors and motor-generators. Do you understand how they work? Do you know how to properly test them? In this seminar, Delphi’s senior instructor Dave Hobbs will help you to answer those questions with a firm “YES!” To help bring this topic to life, Dave will use hands-on demonstrations featuring working single phase and 3-phase BLDC motors connected to . . . • DVOM (multimeter) • 4-Channel DSO (lab scope) • Milli-Ohmmeter • Pico 3-Phase Motor Tester

(Technical) Modern Automotive Braking Systems- Robert Kenney

Thursday AM

Location
Magnolia A
Speakers
  • Robert Kenney - AMP'D Auto LLC
    I am currently an electric and autonomous vehicle instructor at Hudson Valley Community College Also own and operate a mobile diagnostic and programming company serving professional repair facilities Graduated from the GM ASEP program Worked as a mechanic, technician, shop foreman, diagnostician for over 30 years Worked at a large 16 bay repair facility for twenty years where I was responsible for diagnosing more than 20 vehicles a day to get them directed to the correct repair technician After 20 years at that shop, I decided I wanted to try ownership. Started a 2-bay repair shop that grew exponentially in a short period of time. I was offered the job at the college to become the instructor for the brand-new electric vehicle degree program. The shop was sold. Provide professional training opportunities for technicians. ASE Master automotive technician A1-A9 Advanced level specialist L1-L4 Master ASE Medium/heavy truck technician Work in ASE renewal app as a subject matter expert, have participated in workshops for all automotive areas A1-A9 Member of SAE where I work with several standards' development groups related to EV charging. NASTF member
Summary
This course will cover the systems and components used in modern automotive braking systems. Integrated assist, ABS controls, hydraulic pressure systems, wheel speed sensor operation and diagnosis, ADAS and other system integrations will be covered. Brake pad wear sensor warning systems, bleeding procedures and programing procedures will also be covered. The attendee will become familiar with these components and systems which will result in quicker more accurate vehicle repairs.

(Technical) Alignment Fundamentals- Steve Dawson

Thursday AM

Location
Total Equipment Solutions - Harrisburg
Speakers
  • Steve Dawson - Hunter Engineering
    Steve is the Regional Manager for Hunter Engineering in Washington, DC. He has been with Hunter for the past seven years and has over 31 years of experience in the automotive and heavy truck industry. He graduated from the General Motors Automotive Service Excellence Program and has worked as a technician for Mercedes-Benz and various independent repair facilities. After transitioning from hands-on work, he moved into management and leadership roles in dealerships and the aftermarket sector. Throughout his career, Steve has developed training programs, mentorship initiatives, and productivity systems to drive profitability. Steve's current role, as Regional Manager for Hunter Engineering, he is working extensively in the ADAS Calibration space, in both the Collision and Dealership/General Repair industries, working with facilities on tooling, processes, and training. Title: “Something's Bent” The most frustrating statement in the alignment business. Tease: Discover how alignments can create your most profitable square footage, boost revenue by pinpointing bent and damaged components, and ensure precise ADAS calibrations—Whether performed in-house at your Bodyshop or at a repair shop down the street. Description: We will explore essential diagnostic measures to accurately identify damaged and bent components. You'll learn how to interpret printouts and properly document necessary repairs. We'll also cover the tools to use and when to use them for early damage detection, helping you diagnose issues more efficiently. Additionally, we'll discuss how proper alignment impacts ADAS calibration and the importance of thorough documentation to ensure proper payment. This knowledge will empower you to improve diagnostics and boost your service success. Information that is valuable to the technicians, Owners, & Estimator/Service Writers
Summary
Looking to refresh on the basics and recent changes to the industry Unlock the fundamentals of vehicle alignment in this hands-on course designed for entry-level technicians. You’ll learn how alignment angles affect drivability, tire wear, and handling, and discover the “why” behind industry-standard alignment theories. Through practical demonstrations and guided exercises, you’ll gain the skills needed to accurately assess and adjust vehicle alignment, setting the foundation for safe and efficient automotive service.

(Management) Strong Brands Don’t Need AI to Be Chosen – Just Ask Cracker Barrel- Dan Vance

Thursday PM

Location
Tower 1
Speakers
  • Dan Vance - Shop Dog Marketing
Summary
When people care about a shop, they get chosen first, trusted more, and recommended often. In this session, attendees will: Follow a practical, step-by-step branding process used by successful local businesses to influence customer decisions before the search, helping shops increase inbound calls and repeat visits. Analyze real-world case studies—including the Cracker Barrel brand response and automotive-specific examples—to understand how emotional connection and familiarity drive trust, loyalty, and referral behavior. Identify the gaps in their current brand presence using a guided self-assessment, revealing missed opportunities that often limit growth and suppress car count. Apply community-based branding strategies that turn local involvement into measurable business impact. Leave with clear next-step action items that translate learning into execution, including in-shop initiatives, messaging alignment, and simple outbound efforts that support sustainable shop growth. This session is designed for adult learners who value relevance, experience, and immediate application. Rather than theory-heavy branding concepts, attendees work through practical frameworks they can adapt to their own shop size, market, and growth stage. Participants leave with a repeatable approach to building a brand people care about—one that earns trust, resists commoditization, and supports long-term revenue growth as marketing channels and technology continue to evolve.

(Management) Sell Less, Connect More- Samantha Higdon

Thursday PM

Location
Tower 2
Speakers
  • Samantha Higdon - Shiftpoint Training Academy
    Samantha Higdon is the owner and founder of ShiftPoint Training Academy. She entered the automotive industry in 2017, beginning as a Customer Service Representative before advancing into the Service Advisor role in 2018. Known for her focus on client communication, process development, and team training, Samantha was recognized by the Auto Care Alliance as the 2024 AAPEX Service Advisor of the Year. She later transitioned into the role of Marketing Manager and in-house Service Team Trainer at Schearer’s Sales & Service, where she developed and implemented service processes to support team performance. Through ShiftPoint Training Academy, Samantha coaches service teams at independent automotive repair shops with a mission to elevate client care and strengthen shop culture.
Summary
Selling doesn’t have to feel uncomfortable, pushy or exhausting, especially when the conversation starts with the client, not the repair. In this class, Service Advisors and Client Service Representatives will learn how putting the client’s priorities, concerns and goals at the center of every interaction makes selling easier, more natural and far less stressful. By building genuine relationships and understanding what truly matters to each client, Advisors can present recommendations with confidence, without sounding scripted or “salesy.” This class focuses on communication strategies that reduce objections before they happen, shorten conversations and create long-term trust that leads to higher approval rates and repeat business. Attendees will learn how to guide conversations based on client values, not just vehicle needs, resulting in smoother sales and stronger relationships. Key takeaways include: -How relationship-based communication simplifies the sales process -How to uncover client priorities early in the conversation -Why objections often signal missing information, not price resistance -How to present recommendations in a way that aligns with client goals -How client-first conversations reduce stress and increase confidence This class is ideal for advisors and CSRs who want to sell more while feeling better about the process, creating loyal clients, higher approvals and more enjoyable workdays.
Cecil Bullard

(Management) Planning for Success – Manage Your Time Better- Cecil Bullard

Thursday PM

Location
Wildrose A
Speakers
  • Cecil Bullard - The Institute
    Cecil J Bullard epitomizes excellence in the Automotive Service and Repair Industry, boasting a multifaceted career spanning various roles from Technician to Owner of multiple thriving shops. With an unwavering belief in the boundless potential within today's automotive businesses, Bullard founded the Institute, where he currently serves as CEO. Through this platform, he provides unparalleled consulting, training, and mentoring, shaping countless Automotive Professionals striving for success. His impact extends globally, with engagements at industry-leading conferences and the publication of over 120 articles. Bullard's expertise resonates through his coaching and mentorship of top-performing shops, owners, managers, and service advisors, ensuring they achieve peak performance. His commitment to advancing the industry's standards is evident in his dynamic presence across various platforms, including LinkedIn, Facebook, and YouTube, where he shares invaluable insights. Notably, Bullard's contributions have been recognized in prestigious forums such as STX, CARS/APEX, VISION, ATE, and ASTE. He remains at the forefront of industry discussions, guiding professionals on optimizing business strategies and navigating challenges effectively.
Summary
Many owners, managers, and advisors have a difficult time making everything fit into their day and spend much of their time doing things that don't get them what they want. Learn the secrets to achieving extreme focus, organizing your time and getting more done in less time. Make your life better, improve the lives of those you work with and get more of what you want.
Keith Perkins

(Technical) Network Failures and Diagnosis- Keith Perkins

Thursday PM

Location
Wildrose B
Speakers
  • Keith Perkins - LT Automotive Training
    Keith currently holds the title of ASE Master Certified L1 Technician, holding ASE certifications: A1-A9, L1, L4, X1, P2, xEV Level 2 and various other industry certifications, he also serves as a Subject Matter Expert for the ASE A1, A2, A7, A8, L1 and L4 test. Keith serves on the board of directors for NASTF since 2023 Keith enjoys spending time with his wife Liz of 16 years, and 2 daughters Rylynn and Bailey in his off time. His favorite non-automotive activity is skydiving! Professional Background • Training Instructor • Training Curriculum Development • Business Owner Certification • ASE Subject Matter Expert L4 • Member of Women in Auto Care • Member of MWACA • Advisory Board Member of OSU-IT
Summary
This course demystifies vehicle communication systems and gives you the tools to diagnose even the most complex network issues. You’ll learn how networks are designed, how modules communicate, and how to interpret failures across multiple protocols. We cover CAN, CAN FD, FlexRay, LIN, and MOST bus systems in detail. The class builds a repeatable diagnostic process that simplifies network diagnosis and can be applied across a wide range of system faults—not just communication-related problems. Key takeaways: • CAN, CAN FD, FlexRay, LIN, and MOST coverage • Communication failure diagnosis • Network design and operation • Repeatable diagnostic workflow • Broad application across systems

(Technical) Establish Foundational Safety Practices for High-Voltage Work- Niels Speetjens

Thursday PM

Location
Magnolia C
Speakers
  • Niels Speetjens - WTI
Summary
Define where EV safety begins in the collision repair process, including personal protective equipment (PPE), appropriate shop signage, and risk awareness protocols. Proper Handling and Storage of Safety Equipment Train technicians on the correct storage, maintenance, and inspection routines for high-voltage PPE and tooling within a collision shop environment. Vehicle Condition Assessment and Risk Identification Teach technicians how to determine if a vehicle is electrified, assess the state-of-charge or damage condition post-collision, and identify the presence of deployment loops and other high-voltage indicators. Visual and Electrical Verification Techniques Guide technicians through visual inspection of high-voltage cabling and components, and train them to conduct an absence-of-voltage test prior to initiating any structural or mechanical repairs. Safe Vehicle Power-Down Procedures Demonstrate how to perform a live vehicle safe-down using OEM procedures on a known platform, focusing on technician safety and system deactivation verification.
Bill McAleese

(Technical) Evap Diagnostics Beyond the Gas Cap- Bill McAleese

Thursday PM

Location
Magnolia B
Speakers
  • Bill McAleese - Garage Gurus
Summary
This clinic is designated to aid technicians in understanding how to diagnose and repair today's Evaporative Emission Control Systems. We will cover several types of Enhanced Evaporative Emission Systems with a focus on Lead Detection Pumps (LDP) and Evaporative System Integrity Modules (ESIM). We will also discuss operating strategies for Engine Off Natural Vacuum (EONV) systems and Natural Vacuum Lead Detection (NVLD) systems. Leak testing procedures using smoke test equipment will be reviewed and discussed. Diagnostic methods for quickly pinpointing the cause of common EVAP DTC's will be highlighted. DTC interpretation defining electrical and mechanical component faults will be reviewed to aid in streamlining diagnostic processes. After completing this seminar, the student will have the knowledge to: -identify the type of enhanced EVAP system being diagnosed -Use the OBD II monitors to aid in diagnosis and testing -Utilize scan tool bi-directional controls for testing -Test for small and large EVAP leaks using smoke tests -Determine the most effective and time saving 'next step' in the diagnostic process

(Technical) Deciphering Automotive Wiring Diagrams- Robert Kenney

Thursday PM

Location
Magnolia A
Speakers
  • Robert Kenney - AMP'D Auto LLC
    I am currently an electric and autonomous vehicle instructor at Hudson Valley Community College Also own and operate a mobile diagnostic and programming company serving professional repair facilities Graduated from the GM ASEP program Worked as a mechanic, technician, shop foreman, diagnostician for over 30 years Worked at a large 16 bay repair facility for twenty years where I was responsible for diagnosing more than 20 vehicles a day to get them directed to the correct repair technician After 20 years at that shop, I decided I wanted to try ownership. Started a 2-bay repair shop that grew exponentially in a short period of time. I was offered the job at the college to become the instructor for the brand-new electric vehicle degree program. The shop was sold. Provide professional training opportunities for technicians. ASE Master automotive technician A1-A9 Advanced level specialist L1-L4 Master ASE Medium/heavy truck technician Work in ASE renewal app as a subject matter expert, have participated in workshops for all automotive areas A1-A9 Member of SAE where I work with several standards' development groups related to EV charging. NASTF member
Summary
This class covers automotive wiring diagram analysis, symbols, wire colors, connectors, component ID. Using diagrams from various auto manufacturers, we will decipher the diagram, determine expected voltages, locate components and develop diagnostic plans based in the information the diagram shows. Upon completion of this course the student will be able to easily identify the circuits and components in most OE diagrams.

(Technical) Charging Pains, Battery Drains & E/V- David Hobbs

Thursday PM

Location
Magnolia D
Speakers
  • David Hobbs - Delphi
Summary
In this seminar, Delphi’s senior instructor Dave Hobbs will bring intermediate to advanced technicians up to date on the evolution and operation of charging systems and diagnostics of 12-volt battery drains for BOTH I.C.E. (gas and diesel only) and Electrified vehicles. (Hybrids, Plug-In Hybrids and Electric Vehicles). Topics include • 12V Battery & Charging System Update • 12V Battery Parasitic Drain Diagnostics • MHEV Charging System Update • HEV, PHEV & EV Charging System Update • Intro to EVSE (Electric Vehicle Supply Equipment) Featuring a live demonstration testing a level 1 J1772 charge cable

(Collision) Alignments - Making 600sqft Wildly Profitable! -Steve Dawson

Thursday PM

Location
Total Equipment Solutions - Harrisburg
Speakers
  • Steve Dawson - Hunter Engineering
    Steve is the Regional Manager for Hunter Engineering in Washington, DC. He has been with Hunter for the past seven years and has over 31 years of experience in the automotive and heavy truck industry. He graduated from the General Motors Automotive Service Excellence Program and has worked as a technician for Mercedes-Benz and various independent repair facilities. After transitioning from hands-on work, he moved into management and leadership roles in dealerships and the aftermarket sector. Throughout his career, Steve has developed training programs, mentorship initiatives, and productivity systems to drive profitability. Steve's current role, as Regional Manager for Hunter Engineering, he is working extensively in the ADAS Calibration space, in both the Collision and Dealership/General Repair industries, working with facilities on tooling, processes, and training. Title: “Something's Bent” The most frustrating statement in the alignment business. Tease: Discover how alignments can create your most profitable square footage, boost revenue by pinpointing bent and damaged components, and ensure precise ADAS calibrations—Whether performed in-house at your Bodyshop or at a repair shop down the street. Description: We will explore essential diagnostic measures to accurately identify damaged and bent components. You'll learn how to interpret printouts and properly document necessary repairs. We'll also cover the tools to use and when to use them for early damage detection, helping you diagnose issues more efficiently. Additionally, we'll discuss how proper alignment impacts ADAS calibration and the importance of thorough documentation to ensure proper payment. This knowledge will empower you to improve diagnostics and boost your service success. Information that is valuable to the technicians, Owners, & Estimator/Service Writers
Summary
(Pre & Post Alignment Assessment) Reducing your cycle time and boosting your profits, all while saving frustration for you and your customers Description: In this program, we will cover Pre-Repair Alignment assessments, Post-Collision Alignment, and the differences between the various types of alignments. We will also discuss strategies to ensure you get paid for alignment work and, if you are unable to perform alignments in-house, how to effectively communicate with your sublet partner to return the car to the customer as efficiently as possible.

Trained By Techs - A Diag Discussion

Thursday Evening

Location
Wildrose A
Summary
This interactive discussion and case study session takes a real-world look at how technicians and shop owners are solving today’s diagnostic and operational challenges. Led by industry professionals who are actively working in the field, the session focuses on practical decision-making, lessons learned, and proven approaches you can apply immediately in your own shop. Participants will be encouraged to engage, ask questions, and think critically through real scenarios, not theory.

(Management) Turn Reviews into Raving Fans: Win the Google Game- Jimmy Lea

Thursday Evening

Location
Wildrose B
Speakers
  • Jimmy Lea - The Institute
    Jimmy Lea is a Rockstar of the Automotive Aftermarket Industry with a passion for marketing and empowering shop owners. Jimmy has spent the last several years traveling the country, visiting shop owners in their own shops, helping them effectively market their businesses and achieve sustainable growth. When he is not out saving the world one shop at a time, he and his wife love spending time together hiking, riding bikes, and creating home improvement projects. He recently accepted the responsibilities of Vice President of Business Development with The Institute For Automotive Business Excellence where he oversees sales, marketing, PR, lead generation, and vendor relationships. With Jimmy Lea as our guide, we have a dedicated professional who will empower us to unlock the true potential of our shops through strategic marketing. His passion, expertise, and proven track record make him a valuable asset to our industry, as we seek to enhance our marketing efforts and achieve long-term growth.
Summary
If Google is the new word of mouth, your reviews are shouting your story to the world—good and bad. In this high-energy session, Jimmy Lea shows you how to turn casual reviewers into raving, referring superfans and weaponizing your Google profile for growth. You’ll discover why you need every flavor of review—1, 2, 3, 4, and 5 stars—to look real, trustworthy, and irresistible. Then we’ll dive into exactly how to answer glowing praise, painful truths, and the dreaded “Mayor of Crazy Town” without losing your cool or your customers. You’ll also get a behind-the-scenes look at the three phases of removing toxic or fake reviews—and what to document, save, and screenshot so Google actually listens. Walk out with a plug-and-play review playbook you can hand to your team and start cashing in on tomorrow. Actionable Takeaways: 1. Make Every Star Work for You: Turn 1–5 star reviews into proof, personality, and powerful social proof that converts skeptical shoppers into buyers. 2. Steal Jimmy’s Response Scripts: Copy and customize battle-tested replies for 5-star love, fair criticism, and unhinged 1-stars from the “Mayor of Crazy Town.” 3. Use the 3-Phase Review Removal Plan: Follow a simple, repeatable process to flag, escalate, and remove fake or policy-breaking reviews. 4. Build Your “Review Intelligence” Vault: Learn how and why to archive reviews, profiles, and patterns so you can improve training, systems, and marketing. 5. Turn Happy Customers into a Hype Squad: Install easy, no-pressure habits that get more Google reviews, more often—so your next new customer feels like they already know you.

(Management) Don’t Let Profits Roll Away: Every Shop Needs a Tire Strategy- Anders Gustafson and Dan Thieken

Thursday Evening

Location
Magnolia A
Speakers
  • Anders Gustafson - ShopLevers
    Anders Gustafson is a former multi-location auto repair owner turned data-driven operator, advisor, and founder. He started his career in investment banking, moved into leadership roles for a national repair chain, and later built and sold his own multi-shop operation. Today he runs ShopLevers, where he helps independent shops use analytics, financial discipline, and systems to scale with confidence. His work focuses on bringing operational rigor to owner-led businesses without sacrificing culture, autonomy, or craftsmanship.
  • Dan Thieken - Kreager Tire & Service
    Dan Thieken is a tire specialist, and owner of Kreager Tire & Service LLC, a shop built on more than 40 years of community trust and over 30 years of personal experience in the automotive industry. Dan has spent his career mastering the operational, technical, and customer-service sides of a tire-centric automotive shop— and now focuses on helping independent repair shops understand the value and profitability of keeping tire sales in- house. Drawing from real shop results and decades of hands-on experience, Dan teaches practical, easy-to-implement strategies that improve tire selection, streamline workflow, and strengthen customer relationships. He is passionate about showing shop owners and technicians how tires can anchor a complete car-care model, increase revenue, and prevent customers from drifting to big-box competitors. Rooted in the values that define the Kreager Tire brand — integrity, transparency, and doing the job right — Dan is committed to empowering independents to grow stronger, serve better, and build lasting success one tire at a time.
Summary
Tires are one of the most overlooked profit centers in the automotive repair business—yet they directly influence car count, retention, and profitability. A well-defined tire strategy is no longer optional; it’s essential. This session will explore why integrating tire sales and service into your shop’s core operations drives long-term growth. We’ll examine how top shops use tires to attract new customers, fill technician bays, and build trust that leads to higher-value repairs. Attendees will leave with actionable steps to create a tire strategy that strengthens margins, increases repeat business, and positions their shop for sustainable success.

(Technical) Labscope for the Ball Joint Guy - Ira Waldman and Tim Iezzi

Friday AM

Location
Crowne Automotive
Speakers
  • Ira Waldman - Expertech
    Ira Waldman, owner of ExperTech Automotive in New Jersey, brings more than 40 years of hands-on experience diagnosing complex drivability and electrical issues. An ASE Master Technician with L1 certification, Ira is also a certified instructor for New Jersey’s Emission Repair and Inspector Licensing Program. He has developed and delivered technical training nationwide for MEA, ExperTech Automotive Training, and Eepromicon, and has presented at many of the industry’s leading training events, including AAPEX, VISION, TOOLS, Super Saturday, and ATE.
  • Tim Iezzi - Expertech
    Tim Iezzi is co-owner of Iezzi’s Auto Service, with more than 23 years of hands-on experience in the automotive industry. He holds a degree in Mechanical Engineering from Elizabethtown College and is an ASE Master Technician with multiple advanced certifications. Tim delivers technical training for Carquest, ExperTech, and Eepromicon, serves on the MACS board, and has presented at leading industry conferences across the country.

(Collision) Bodyshop Success Roadmap- David Luehr

Friday AM

Location
Tower 1
Speakers
  • David Luehr - Elite Body Shop Solutions
    Collision repair industry expert, keynote speaker, and author of The Secrets of America’s Greatest Body Shops Dave Luehr lives to help others discover their limitless potential. His journey of both successes and failures began over thirty years ago as an enthusiastic teenager who loved cars and auto body shops. Discovering his passion for entrepreneurialism, he started his first million-dollar business with a one-hundred-dollar bill and a paint gun, only to lose everything a few short years later. Dave’s inspirational journey back to the top included working in leadership positions for many of America’s leading collision repairers as an operational expert and collision process engineer. Now, as the founder of Elite Body Shop Solutions, a popular keynote speaker, and author of The Secrets of America’s Greatest Body Shops, Dave inspires international audiences, helping thousands improve their businesses and quality of life. To learn more about Dave Luehr and Elite, visit elitebodyshopsolutions.com. Trained by: Bo Eson- American actor, playwright, author, motivational speaker, and retired football player who played safety for four seasons for the Houston Oilers. Polly Bennett- Movement, Choreography, and Character Coach. Recently worked with Austin Butler from the movie 'ELVIS'.
Summary
Anything you want is within reach—once you have a clear vision and a real plan to get there. In this interactive, hands-on workshop, owners and managers will start by getting a clear picture of where their shop stands today. Then, you’ll build a compelling vision for your business and craft a Unique Selling Proposition that sets you apart from the competition. Using the Elite 5 Pillars of Success Framework, you’ll develop a written strategy designed to drive your shop forward with focus and confidence. Your roadmap will cover every critical area, including: A financial plan with clear monthly goals A culture and performance plan that drives your team A customer experience and marketing plan that attracts and retains A process improvement plan that boosts efficiency A risk management plan to protect what you’ve built Get clear on where you are, where you want to go, and exactly how you’ll get there.

(Management) From Awkward to Authentic- Sara Fraser and Tracy Capriotto

Friday AM

Location
Tower 2
Speakers
  • Sara Fraser - AIM
    Sara Fraser is a millennial with a passion for life, travel, and human connections. With over fifteen years of retail and management experience, she has honed her skills in customer service, marketing, and business operations. For six years, Sara served as an office manager for a used car sales and service center, gaining valuable insights into the automotive industry. In 2018, Sara embarked on a new professional journey by joining Haas Performance Consulting, now Auto Ignite Management. Her role as the Vice President of Business Development and Client Services allows her to share her expertise in management, insights into the mindset and behaviors of younger generations, expectations and needs from today's workforce, and talent acquisition. Sara is enthusiastic about helping others grow and succeed. One of Sara's main focuses is assisting shop owners in finding and acquiring top talent that aligns with their business culture. Her dedication to connecting businesses with the right individuals displays her commitment to fostering success within the industry. Sara is also an engaging trainer at various conferences in the automotive industry. Her sessions cover key topics such as Generations X, Y, and Z, effective management, leadership principles, communication strategies, business culture, and strategic hiring. Attendees benefit from Sara's practical insights, gaining valuable takeaways to improve their skills, fostering leadership growth and strategic thinking. Beyond her professional life, Sara finds joy in attending theatrical productions, music festivals, concerts, and exploring craft breweries with her Husband Ryan when they are not at home in Madison, WI with their three dogs: Jack White, Midge, and Finn.
  • Tracy Capriotto - Remarkable Results
    Tracy Capriotto is the Director of Content and Producer for the award-winning Remarkable Results Radio Podcast and the Aftermarket Radio Network. With a proven track record of engaging audiences, Tracy specializes in delivering automotive industry insights, trends, and best practices while fostering community engagement and personal development. An advocate for diversity and empowerment, Tracy is involved in the Women in Auto Care (WIAC) community and serves as President of the Remarkable Results Toastmasters Club. Recognized for her contributions to the industry, she was honored with the “Best Media Outreach to Female Audience” Automotive Communications award in 2022 by Women in Auto Care. Tracy also actively pursues leadership development training to enhance her skills and impact within the automotive industry. These programs have equipped Tracy with the tools and knowledge to lead with confidence, inspire others, and drive success in her professional endeavors. Whether she’s co-leading communication training classes, facilitating discussion with industry professionals, or crafting compelling podcasts, Tracy’s philosophy is simple: great leaders don’t just give direction—they help others discover their own potential.
Summary
You’ve probably heard that “networking is everything” but no one tells you how to do it without feeling awkward, fake, or like you’re bothering people. This session is about changing that. Sara and Tracy met through networking in the automotive industry, and now they’re not just collaborators, they're close friends who built careers they love through the power of showing up, reaching out, and finding their people. And neither of them started as “natural networkers.” One’s a classic introvert. The other was behind the mic. If they can do it, so can you, and it doesn’t have to feel uncomfortable or forced. This session helps you: Build real relationships that make your work and your life better Start conversations that feel natural, not salesy or scripted Recognize local and industry spaces where your presence matters Encourage your team to connect, grow, and represent your shop proudly Use tools like social media, events, and follow-ups without the awkwardness Find and support people who truly want to see you succeed This isn’t about trading business cards or practicing elevator pitches. It’s about growing through connection, one genuine conversation at a time. Whether you’re trying to grow your career, build your reputation, or just get out of your shell a little, this session gives you the mindset and tools to make networking feel like something you want to do, not something you have to survive. Because the right people are out there. And finding them might just change your life.

(Management) Managing Yourself- Kent Bullard

Friday AM

Location
Wildrose A
Speakers
  • Kent Bullard - The Institute
    Kent Bullard, Speaker, Instructor, Strategic Advisor COO & Partner, The Institute for Automotive Business Excellence Kent Bullard is more than a Speaker, Instructor, and Consultant. He's a lifeline for independent automotive shop operators, having dedicated over a decade to the Automotive Aftermarket. His depth of experience is both broad and deep, as he's trained in a multitude of business management disciplines—ranging from personal management strategies to business operations. Through his company, The Institute for Automotive Business Excellence, he has set a high standard for excellence within the automotive aftermarket. His organization’s vision, "Better Business, Better Life, Better Industry," serves as a guiding principle for both his personal and professional endeavors. He is a familiar face at major industry events, having presented at Worldpac STX, PAVE, the iSCAN Technical Training Conference, ASTE, and GEAR. His engaging speaking style and subject matter expertise make him a much-sought-after presenter. Kent and his organization have helped thousands of independent automotive service and repair businesses, offering valuable insights and actionable advice. His personal consultancy extends beyond traditional automotive circles, having advised organizations like Thinkific, Mighty Networks, Historic 25th Street, and MoTrain among others. However, what truly sets Kent apart is his passion for people. His core belief is in developing self-worth, seeking worthy opportunities, and enabling others to live a meaningful and fulfilling life. This people-first philosophy is the cornerstone of his business, ensuring that the companies he consults not only succeed but also enrich the lives of their owners, employees, and the communities they serve. https://www.linkedin.com/in/kent-bullard/
Summary
In today's fast-paced world, managing time effectively is not just a skill but a necessity for achieving personal and professional success. 'Managing Yourself: Personal Time Management Strategies for Ultimate Impact' is meticulously designed to empower ambitious individuals with the tools and techniques necessary to master the art of time management. This transformative class offers a deep dive into the principles and practices that drive peak productivity and ensures that participants learn not just to manage their time but to master it through a blend of theoretical insights and practical exercises. Participants leave equipped with essential skills for peak productivity and effective time management. In this class, you'll learn to prioritize tasks, plan strategically, overcome procrastination, and achieve a balanced work-life harmony. We offer insights into leveraging technology to streamline your routine and customize time management frameworks to fit your unique lifestyle. This course is designed to transform your approach to daily tasks and long-term goals, ensuring you lead a more organized, purposeful, and fulfilling life. This class is not just about finding more hours in your day; it's about creating more value in the hours you have. Whether you're an aspiring entrepreneur, a seasoned executive, or someone looking to inject more purpose and balance into their daily routine, this course will equip you with the mindset and methods to achieve your objectives with efficiency and grace. Join us to embark on a journey of self-discovery and transformation. Let's unlock your full potential and create a life that's not only productive but also meaningful and fulfilling. Prioritize Effectively: Learn to distinguish between what's urgent and what's important. Master the art of saying 'no' to distractions that do not align with your goals. Strategic Planning: Develop a foolproof personal and professional life plan that accommodates short-term tasks without losing sight of long-term objectives. Overcome Procrastination: Uncover the psychological barriers to productivity and learn strategies to overcome procrastination and decision fatigue. Leverage Technology: Integrate the latest apps and tools into your daily routine to streamline tasks, set reminders, and keep track of your commitments effortlessly. Customized Time Management Frameworks: Understand that one size does not fit all. Explore various time management frameworks and customize them to fit your unique lifestyle and work rhythm. Achieve Work-Life Harmony: Learn how to balance your professional aspirations with personal well-being, ensuring that success in one does not come at the expense of the other. Don't just get more hours in your day, maximize the value and leverage of each moment. This is focused on personal time management - not just tech time. This class offers crucial tools and tactics on leveraging the most valuable asset any one of us has… time.

(Technical) Foundational Introduction to Mechanical Conditioning- Andrew Fischer

Friday AM

Location
Wildrose B
Speakers
  • Andrew Fischer - TechFix
    Andrew started his path in the automotive world at a very young age. His grandfather Joe was a shade tree mechanic who held training in very high regard. From a young age Andrew would go to classes with his grandfather at nights and on weekends taking notes for him. Through this, his love for the diagnostic side of automotive repair blossomed. Andrew attended UTI in 2002. After leaving UTI he started his career in a high performance specialty shop learning the ins and outs of the internal combustion engine. From there he grew as an automotive technician in the independent shops of Northwest Indiana. Soon he found himself working in a GM dealership where he specialized in diesel and transmission repairs. From this his love for trying to understand all things mechanical grew. In 2018 Andrew found himself in a position to take over teaching duties at a local high school automotive program. This grew his love for teaching and sharing his knowledge. He states that the lessons he learned in teaching the younger generation of potential technicians drove him to create a training company. Andrew started FACTS Fischer Automotive Training and Consulting Services in 2020. At the conclusion of the 2020 school year Andrew decided to go back into the shop to enhance his skill set. Andrew currently works as a diagnostician in NW Indiana.
Summary
So, you’ve invested in a lab scope, acquired testing tools, and secured your spot in the world of advanced engine diagnostics. Now what?! This comprehensive course is designed to guide you through the essential steps of setting up and utilizing various lab scopes and tools to efficiently verify engine integrity. This class emphasizes a no-nonsense approach, focusing on the 'low-hanging fruit' — the quick and effective methods to assess engine health, particularly through in-cylinder analysis and delta sensors. Our goal is to equip you with practical skills to quickly understand what’s happening inside the engine, saving you time and increasing diagnostic accuracy.

(Technical) European Module Programming: BMW, VW/Audi, Volvo, JLR- Keith Perkins

Friday AM

Location
Magnolia C
Speakers
  • Keith Perkins - L1 Automotive Training
    With over 2 decades of experience in the automotive industry, Keith has served in nearly every technical and leadership role—from engine machinist and dyno tuner to diagnostic technician, instructor, and technical information specialist. His deep technical expertise and hands-on experience make him a trusted authority in diagnostics, programming, and industry education. Keith is the co-owner of L1 Automotive Group, alongside his wife Liz. The group is comprised of three distinct businesses: • L1 Automotive Diagnostics and Programming — A mobile-only service provider supporting repair shops and collision centers across Tulsa and Oklahoma City with advanced diagnostics, ADAS calibration, module programming, 1234yf handling, and immobilizer/key solutions. • Level 1 Automotive — A full-service brick-and-mortar repair facility delivering complete repair and maintenance services to the public in Tulsa, Oklahoma. • L1 Automotive Training — A technical training company that is globally recognized as the authority in technical training, delivering online education, live instruction at major expos worldwide, and custom content development for leading industry organizations and government entities. Keith is an ASE Master Certified Technician holding certifications A1–A9, L1, L4, X1, P2, and xEV Level 2, among others. He also serves as a Subject Matter Expert (SME) for several ASE tests including A1, A2, A6, A7, A8, L1, and L4. In 2023, Keith was appointed to the Board of Directors for NASTF & now serves as the Secretary & Treasurer where he helps shape the future of service information access and technician support across the industry. The businesses under Keith’s leadership have been spotlighted in PTEN, MotorAge, and Ratchet & Wrench magazines, and he’s been featured on numerous industry podcasts including Limitless Leadership and the Remarkable Results Podcast. Keith is also a published contributor to both MotorAge and PTEN, where he shares technical insights and real-world shop strategies.
Summary
This class prepares technicians to expand beyond Domestic and Asian vehicles by adding European module programming to their skillset. Covering BMW Group, VW/Audi, Volvo, and Jaguar/Land Rover, the course explores the tools, software platforms, and procedures required to navigate these OEMs' unique systems. While not limited to J2534, the class focuses on practical, field-proven strategies to handle Euro programming with confidence. Attendees will also learn how to integrate these capabilities into an existing workflow built around Asian and Domestic vehicles. Key takeaways: • BMW, VW/Audi, Volvo, and JLR coverage • Euro software platforms and tools • Programming workflows and prep • Common issues and solutions • Adding Euro to existing services

(Management) Selling Without Selling- Melissa "Birdie" Patterson

Friday AM

Location
Magnolia D
Speakers
  • Melissa Patterson - Birds iSocial
    Melissa “Birdie” Patterson brings nearly 30 years of shop-tested grit to the classroom. From sanding bumpers in a collision shop to managing repair centers and guiding owners through legacy transitions, she’s lived every side of the business. As a former shop manager and I-CAR certified estimator, Birdie understands firsthand the real-world challenges of building trust, leading teams, and keeping culture strong while growing a business that lasts. A student and longtime collaborator of the late Maylan Newton, Birdie carries forward The Maylan Method - real leadership, clear communication, and culture that lasts. Her teaching style blends humor, storytelling, and hard-won experience, making even complex topics engaging, practical, and unforgettable. Today, Birdie helps shop owners strengthen their culture, clarify their marketing, and prepare for the future through her company, Bird’s iSocial. She’s taught at AAPEX, ASTA Expo, TOOLS Pennsylvania, ATRA, and local ASCCA chapters, known for her high-energy sessions like Shift Happens, Know Like Trust, and Build a Shop That Lasts Beyond You. Beyond the stage, Birdie serves as a leader and founding member of Amazing Women in Automotive (AWiA), helping women in the trade connect and grow. When she’s not teaching or traveling to meet clients or events, she’s usually baking, swimming, or working toward her private pilot’s license - always chasing the next adventure, whether in business or in the sky.
Summary
Turning Conversations Into Connections Nobody likes pressure sales - not you, not your team, and not your customers. The good news is, you don’t need scripts or gimmicks to sell. You just need clarity, confidence, and connection. In this session, Melissa “Birdie” Patterson shows shop owners and service advisors how to shift the sales conversation from price to trust. You’ll learn simple ways to use tone, empathy, and questions that guide the customer toward saying yes without feeling pushed. You’ll leave with a repeatable framework that makes sales feel natural, builds loyalty, and turns objections into opportunities. Because when you stop chasing the close and start building trust, the sale takes care of itself.

(Technical) Sh*t You Don’t Know 2.0- Jim Cokonis and Bryan Pollock

Friday AM

Location
Magnolia A
Speakers
  • Jim Cokonis
    Jim graduated from NADC with honors where he learned both light-duty automotive and heavy-duty diesel vehicles. He started his career working in a fuel injection shop repairing pumps, injectors, and turbos. His position also included maintaining inventory, billing clients, and performing vehicle work. He has also been the main mechanic for a 9000-acre grain farming operation where he worked on everything from string trimmers to hillside combines. The growth in automotive electronic control systems eventually drew him to the automotive side, where his fascination with how things worked sparked a drive to learn. Through various opportunities, he learned multiple skills in the automotive industry. Working in the bay, on the counter, and as a technical support and salesperson provided a nuanced understanding of the industry. This eventually developed into a business where Jim provided technical support for diagnosis, module installation, and reprogramming services in the early 2000s. This opened up an opportunity to become a trainer for CTI in 2007. Jim ended up teaching others everything he was ever passionate about. From radio-controlled flying to martial arts to shooting and SCUBA, those skills helped him teach technicians with a practical mindset. This role had opportunities to provide specialized instruction and collaborate on programs for national companies and independent shops across the country. He eventually was offered a position developing curriculum for other instructors. His fascination with teaching and brain science led to a certification as a content curator for an adaptive learning platform. Jim currently works with an adaptive learning company providing content to help practicing technicians learn, grow, and maintain core knowledge related to vehicle repair. He continues to learn daily and invites others to join the journey. He also holds the flashlight for Bryan
  • Bryan Pollock
    Bryan is a shop foreman for a busy automotive and fleet shop with multiple locations in the Buffalo New York area. Starting his automotive repair career in 2003 he has over 22 years of experience in the automotive and truck repair industry. After working in multiple different types of repair shops including new car dealerships Bryan started his position as a shop foreman in August of 2010. Bryan has continued to expand his automotive education by attending many different types of training including but not limited to destination training events, in person training, and many different online training courses. Bryan has been nationally recognized for his focus on electrical and diesel diagnostics and is now a regular contributor to the scanner danner premium paid training website and specializes in training other technicians on the subject of diesel truck repair. Bryan is also a moderator in multiple professional automotive technician forums, Co-host of the Confessions of a shop owner podcast and a regular guest on multiple industry podcasts where he is recognized as a valuable resource to shop owners and repair technicians nationwide. Outside of work Bryan enjoys spending time camping with his children he also spends time networking with other people in the auto and truck repair field.
Summary
This is an interactive class. It is intended to be a discussion about the things we do not know. Any individual working in the transportation business is learning new things. The normal course of our days should be exposing us to these things daily in many ways. It does not matter if we are in the front or back of the shop, the need to learn and grow is one of the appealing realities of this career for many. If you want to learn the secret to becoming an upper-echelon technician, this is a highly recommended path. It is not an easy button class or silver bullets. It is not a “look what I can do” class. It is a discussion about the pursuit of excellence. Bryan and Jim openly admit that they do not know everything. The more they learn, the more they realize how much there is to learn. This class is built around real examples of vehicle repair processes and the need to find and apply knowledge to solve problems ranging from hybrid drivability to diesel emissions. It will also provide strategies for improving problem-solving skills and information about the reality of how we learn. Some myths may also be shattered. If you are looking for a class that shows how to use a scope to check the phase of the moon or the latest fad techniques that have been out for 25 years, these may not be the droids you are looking for. If you would like to participate in a discussion where audience participation is encouraged, there will be opportunities to network with others and learn from each other. Bryan and Jim look forward to speaking with you in class.

(Technical) Thermal Tactics: Diagnosing HVAC Systems with Precision- Dieter Lorentz

Friday AM

Location
Magnolia B
Speakers
  • Dieter Lorentz - Bosch Diagnostics
    Dieter Lorentz is a Senior Training Instructor for automotive and diesel programs with more than 30 years of experience at Bosch. An ASE Master Technician (L1) and Bosch Master Technician, he is also a certified curriculum developer and technical trainer. Dieter holds degrees in Automotive Technology and Business and is an active member of multiple automotive and training industry organizations.
Summary
Unlock the secrets of efficient HVAC system diagnostics in this comprehensive course. Designed for automotive professionals, this training dives into the critical aspects of diagnosing and repairing motor vehicle climate control systems. Master the use of scan tools, leak detectors, and thermal imaging for HVAC diagnostics. Learn efficient techniques for troubleshooting electrical faults in HVAC systems. Discover effective testing strategies for identifying and resolving faulty components. Stay updated on the latest advancements in refrigerants, including R1234yf. Enhance your HVAC expertise with cutting-edge tools, diagnostic skills, and practical knowledge on industry-leading techniques.

(Technical) Tesla Service Essentials- John Barclay

Friday PM

Location
Magnolia A
Speakers
  • John Barclay - Napa AutoTech
    ASE Certification(s): ASE Master Technician • Years of Experience: 38 • Years as an Autotech Instructor: 15 • Experience in: Advanced engine performance, transmission overhaul, light & heavy diesel engines, hybrid & EV vehicles, Chrysler powertrain, electrical and chassis master certifications. Viper & Crossfire specialist certifications. • John was a shop owner for 5 years • Bio: Divorced with 3 teenagers living at home. Live in South Williamsport, PA the home of Little League World Series. Enlisted in the Army Reserves at 17 (Veteran) Became an ASE Master before the age of 21. • Fun Fact: I set metal detectors off, and yes titanium is awesome
Summary
This course delivers the core skills needed to service Tesla vehicles safely and effectively. Technicians will learn filter and HVAC maintenance, brake service, TPMS procedures, and charging system diagnostics. The class covers dead battery access, low-voltage battery removal and reset, and high-voltage battery self-tests, along with cooling system operation. Safety protocols include first responder loop identification, service mode activation, proper lifting techniques, and transport mode setup. Attendees will also navigate Tesla’s “Toolbox 3” diagnostic software and learn how to access and interpret official service information. Whether you're new to Tesla or expanding your EV expertise, this course provides the essential procedures and insights for confident service. Don't miss these service opportunities! Recommended for technicians, service advisors, shop owners and all automotive service providers. HVAC filter replacement and system maintenance Brake service procedures and regenerative braking considerations TPMS setup and sensor replacement Charging system diagnostics and connector inspection Dead battery access and low-voltage battery reset High-voltage battery self-tests and cooling system operation First responder loop identification and service mode activation Proper lifting techniques and transport mode setup Navigating Tesla’s “Toolbox 3” diagnostic software Accessing and interpreting Tesla service documentation

(Technical) Ctrl Alt Del - Reboot Your Problem Solving Process- Jim Cokonis and Bryan Pollock

Friday PM

Location
Magnolia B
Speakers
  • Jim Cokonis
    Jim graduated from NADC with honors where he learned both light-duty automotive and heavy-duty diesel vehicles. He started his career working in a fuel injection shop repairing pumps, injectors, and turbos. His position also included maintaining inventory, billing clients, and performing vehicle work. He has also been the main mechanic for a 9000-acre grain farming operation where he worked on everything from string trimmers to hillside combines. The growth in automotive electronic control systems eventually drew him to the automotive side, where his fascination with how things worked sparked a drive to learn. Through various opportunities, he learned multiple skills in the automotive industry. Working in the bay, on the counter, and as a technical support and salesperson provided a nuanced understanding of the industry. This eventually developed into a business where Jim provided technical support for diagnosis, module installation, and reprogramming services in the early 2000s. This opened up an opportunity to become a trainer for CTI in 2007. Jim ended up teaching others everything he was ever passionate about. From radio-controlled flying to martial arts to shooting and SCUBA, those skills helped him teach technicians with a practical mindset. This role had opportunities to provide specialized instruction and collaborate on programs for national companies and independent shops across the country. He eventually was offered a position developing curriculum for other instructors. His fascination with teaching and brain science led to a certification as a content curator for an adaptive learning platform. Jim currently works with an adaptive learning company providing content to help practicing technicians learn, grow, and maintain core knowledge related to vehicle repair. He continues to learn daily and invites others to join the journey. He also holds the flashlight for Bryan
  • Bryan Pollock
    Bryan is a shop foreman for a busy automotive and fleet shop with multiple locations in the Buffalo New York area. Starting his automotive repair career in 2003 he has over 22 years of experience in the automotive and truck repair industry. After working in multiple different types of repair shops including new car dealerships Bryan started his position as a shop foreman in August of 2010. Bryan has continued to expand his automotive education by attending many different types of training including but not limited to destination training events, in person training, and many different online training courses. Bryan has been nationally recognized for his focus on electrical and diesel diagnostics and is now a regular contributor to the scanner danner premium paid training website and specializes in training other technicians on the subject of diesel truck repair. Bryan is also a moderator in multiple professional automotive technician forums, Co-host of the Confessions of a shop owner podcast and a regular guest on multiple industry podcasts where he is recognized as a valuable resource to shop owners and repair technicians nationwide. Outside of work Bryan enjoys spending time camping with his children he also spends time networking with other people in the auto and truck repair field.
Summary
This class will delve into developing a solid process for problem-solving and process improvement. Too often, the silver bullet is not the most effective answer. This process can be applied to fixing a vehicle in real time. The same process can be used to move a business from its current state to a desired future state. These concepts are not new, but they are timely. This is the result of Dr. Edwards Deming's work from decades ago and is key to why Toyota has evolved into the type of business it is today. Many people try to replicate the RESULTS of this method, but the real magic lies in learning the TECHNIQUES used to develop custom solutions

(Technical) Increasing Efficiency Through a Repeatable Diagnostic Workflow- Jason Gabrenas

Friday PM

Location
Magnolia C
Speakers
  • Jason Gabrenas - Snap-On Diagnostics
    Jason Gabrenas was born and raised in north central Massachusetts. He has been involved in the automotive field all his life, starting out as a general tech at a national chain, and working his way up to a master diagnostic tech for an OEM dealership. Jason has over 30 years in the automotive industry. He is currently the Technical Training Manager for Snap-on Diagnostics and Information. He co-develops Snap-on Diagnostics training materials, as well as conducting franchisee, employee, end user and vocational student, business, and technical courses. 8 years as an OEM factory trained technician. Specializing in diagnostics 5 years of general repair lead tech in diagnostics 2 plus years managing and training a territory with Snap-On Diagnostics 10 plus years training for Snap-on Diagnostics across North America
Summary
With today’s complex vehicles, the ability to quickly and accurately diagnose problems is essential to a tech’s efficiency. Having a consistent, reliable diagnostic process is more important than ever before. This course will walk through the diagnostics process from start to finish, helping techs develop a repeatable workflow that works for them.

(Collision) Making Proper Indemnification the Path of Least Resistance What Repairers and Consumers Can Do to Restore Control of the Repair Process- Keith Manich

Friday PM

Location
Tower 1
Speakers
  • Keith Manich - Vice President Collision Services Automotive Training Institute
Summary
What Repairers and Consumers Can Do to Restore Control of the Repair Process     Reframing the industry's role from vendor to fiduciary     Evidence based repair justification     Shifting the financial pressure Point to the Consumer relationship     Building internal discipline - No unauthorized work arounds     Reframing of the public narrative     Making Proper Indemnification the Path of Least Resistance     Changing the 2026 Collision Roadmap     Supplements and work delays, what to do?     Building a disciplined, evidenced based approach to repair planning     Letting the documentation do the 'arguing' for you     Disciplined Neutrality in a Collision Repair Discussion

(Management) Service Advisor’s Guide to Explaining Diagnostics, Repairs and Maintenance- Coralee Zueff

Friday PM

Location
Wildrose A
Speakers
  • Coralee Zueff - Five Star Service Advisor
    "Coralee Zueff has over 23 years of experience in the automotive industry, bringing a wealth of knowledge to many aspects of the automotive industry. She started as a technician, moved to sales and found her “sweet spot" as a parts and service advisor. Coralee's interactive classes cater to both experienced professionals and newcomers, encouraging knowledge sharing and peer learning to reinforce new skills. Rather than using scripts, she helps participants craft their own authentic explanations to confidently communicate the value of diagnostics and other services. For more than a decade, Coralee led a thriving European import shop on Vancouver Island, mastering the unique art of keeping high-performance vehicles at their best. Along the way, she learned the ins and outs of diagnostics, maintenance, and repairs plus what their drivers expect from a truly elite service experience. Coralee works with shops to identify and boost sales of underperforming services like wheel alignments, flushes and air & cabin filters. She digs deep to uncover the root causes behind weak sales and provides tailored solutions for improvement. Her book “Five Star Service Advisor” is often a best seller on Amazon. Not only does Coralee work in automotive, she also plays in automotive. When not talking shop, she can be found autocrossing her 2019 VW Golf R at the local track."
Summary
While technicians often have a wealth of training opportunities, service advisors are frequently left without the same level of development. However, the success of any automotive shop hinges on the advisor’s ability to effectively communicate, sell, and upsell services to customers. Without this balance, both financial performance and team morale can suffer. In this we’ll focus on practical strategies to help you boost service sales and enhance customer communication. We'll begin by tackling real-world diagnostic case studies, diving into how to communicate diagnostic processes to customers effectively—emphasizing the critical point that diagnostics are not a free service. Next we’ll review modern manufacturer maintenance schedules, diving into extended oil change intervals and lifetime fluids. Finally, we'll explore commonly recommended maintenance services, with plenty of room for active discussion and participation. Be sure to grab a copy of Coralee’s highly anticipated new book on Diagnostics, Repairs, and Maintenance, debuted at VISION2026 and offered right here at this class!

(Management) Write It Right: The Technician’s Role in Getting Recommendations Approved- Samantha Higdon and Tom Schearer

Friday PM

Location
Magnolia D
Speakers
  • Samantha Higdon - Shiftpoint Training Academy
    Samantha Higdon and Tom Schearer represent two generations of leadership in the independent automotive repair industry. Samantha Higdon is the owner and founder of ShiftPoint Training Academy. She entered the automotive industry in 2017, beginning as a Customer Service Representative before advancing into the Service Advisor role in 2018. Known for her focus on client communication, process development, and team training, Samantha was recognized by the Auto Care Alliance as the 2024 AAPEX Service Advisor of the Year. She later transitioned into the role of Marketing Manager and in-house Service Team Trainer at Schearer’s Sales & Service, where she developed and implemented service processes to support team performance. Through ShiftPoint Training Academy, Samantha coaches service teams at independent automotive repair shops with a mission to elevate client care and strengthen shop culture.
  • Tom Schearer - Shiftpoint Training Academy
    Tom Schearer is the President of Schearer’s Sales & Service, Inc., a European specialty shop in Allentown, Pennsylvania, founded in 1995. With nearly three decades of shop ownership experience, Tom is known for building a people-first business rooted in trust and quality. In 2024, he received the Ratchet+Wrench All-Star Award, and Schearer’s was recognized at Worldpac’s STX Training Event and as runner-up for Bosch Module Shop of the Year. Tom has also mentored shop owners through 180BIZ and the Auto Shop Owners Group (ASOG) Mastermind. Together, Samantha and Tom combine modern service team development with decades of shop leadership experience, helping independent automotive repair shops build stronger teams and deliver exceptional client experiences.
Summary
Technicians play a critical role in whether recommended work gets approved, often without realizing how much influence their documentation and communication truly have. In this class, Technicians will learn what happens after they complete a DVI and how Service Advisors use their notes, photos and videos to communicate value, urgency and trust to the client. Attendees will gain a behind-the-scenes look at the Advisor’s sales process and learn exactly what information advisors need to confidently present recommendations without confusion, pushback or delays. This class focuses on practical, real-world documentation strategies that help Technicians clearly explain findings, support recommendations and reduce back-and-forth between the shop and the front counter. When Technicians document effectively, advisors sell more confidently, clients approve more work and Technicians see more hours on their timecards. Key takeaways include: -What service advisors actually do with DVIs once they’re submitted -How unclear or incomplete documentation creates lost sales and frustration -What “sellable” documentation looks like from an Advisor’s perspective -How to clearly communicate condition, cause, consequence, correction and confirmation -How better documentation leads to higher approval rates and more work per RO This class is ideal for Technicians who want to see more of their recommendations approved without feeling like they need to “sell” while improving teamwork, efficiency and shop profitability

(Management) UNSTOPPABLE: How Auto Shops Grow Through Clarity, Confidence & Culture- Maryann Croce

Friday PM

Location
Wildrose B
Speakers
  • Maryann Croce - Small Biz Vantage
    Maryann Croce is an auto repair shop owner, business coach, and industry speaker who helps shop owners build profitable, sustainable, and enjoyable businesses through clarity, leadership, and strong culture. As co-owner of Croce’s Transmission Specialists, she understands the challenges of leading a growing shop and reducing owner dependency. With a background in banking and management, Maryann focuses on practical frameworks that improve communication, role clarity, and team alignment. She works with shop owners nationwide through her Unstoppable Auto Shop framework and 3-Day Weekends System.
Summary
Most auto repair shops don’t struggle because of a lack of technical skills. They struggle because of unclear roles, inconsistent leadership, and misaligned teams. This session is designed to help shop owners and leaders break through those constraints and build a business that is profitable, sustainable, and enjoyable to run.

(Technical) Intro to Module Programming- Ira Waldman and Tim Iezzi

Friday PM

Location
Crowne Automotive
Speakers
  • Ira Waldman
    Ira Waldman, owner of ExperTech Automotive in New Jersey, brings more than 40 years of hands-on experience diagnosing complex drivability and electrical issues. An ASE Master Technician with L1 certification, Ira is also a certified instructor for New Jersey’s Emission Repair and Inspector Licensing Program. He has developed and delivered technical training nationwide for MEA, ExperTech Automotive Training, and Eepromicon, and has presented at many of the industry’s leading training events, including AAPEX, VISION, TOOLS, Super Saturday, and ATE.
  • Tim Iezzi
    Tim Iezzi is co-owner of Iezzi’s Auto Service, with more than 23 years of hands-on experience in the automotive industry. He holds a degree in Mechanical Engineering from Elizabethtown College and is an ASE Master Technician with multiple advanced certifications. Tim delivers technical training for Carquest, ExperTech, and Eepromicon, serves on the MACS board, and has presented at leading industry conferences across the country.

(Management) Growing your Referral Business- Rick White

Friday PM

Location
Tower 2
Speakers
  • Rick White
Summary
As an auto repair shop owner, you know that referrals are the lifeblood of your business. They are the most effective way to grow your customer base because they come from satisfied customers who trust your skills and expertise. However, generating enough referrals can be a challenge, especially in today's competitive market. In this half-day in-person course, we will show you how to create an environment that facilitates frequent referral generation for your auto repair shop. You will learn what a referral is and how to differentiate it from an introduction. You will also discover why the old ways of generating referrals don't work anymore and what you can do to adapt and succeed in today's business landscape. Led by Rick, an experienced business coach and referral marketing expert, this course will teach you practical strategies and techniques for growing your referral business. You will learn how to leverage your existing customer base, build trust and rapport with your customers, and create a referral system that works for your auto repair shop. By the end of this course, you will have the knowledge and tools you need to take your auto repair shop to the next level. You will know how to generate more referrals, increase your customer base, and grow your business in a sustainable and profitable way. Whether you are a new auto repair shop owner or a seasoned veteran, this course is for you. Join us and learn how to get referrals banging down your door to get in!'

(Collision) Fundamentals of Operational Success- David Luehr

Saturday AM

Location
Tower 1
Speakers
  • David Luehr - Elite Body Shop Solutions
    Some shops struggle to find people. Others have a line out the door. The difference? It’s not luck—it’s leadership. And it’s learnable. In this powerful 1-day clinic, Dave Luehr reveals the proven strategies used by top-performing shops that consistently attract and retain great people—even in today’s labor market. These “magnetic businesses” don’t chase talent—they draw it in. You’ll discover how to: Create a culture people want to be part of Position your shop as an employer of choice Build the kind of business top techs and office pros don’t want to leave If you’re ready to stop chasing talent and start building a team that sticks, this course will show you exactly how to do it. Build the kind of business the best people want to work for—and stay with.
Summary
Most of the chaos in your shop isn’t inevitable—it’s fixable. The truth is, the most successful collision repairers aren’t doing hundreds of things right… they’re doing a few things exceptionally well. Dave Luehr and the Elite team have identified the high-leverage actions that remove stress, increase flow, and make your operation run smoother—so you can work less and accomplish more. This powerful, hands-on workshop focuses on three core areas that unlock operational control: Work-In-Process (WIP) management Repair planning accuracy Parts management systems Bring your team, learn together, and build a customized action plan you can implement immediately. Because when your team helps create the solution—they’ll own it. Less chaos. More clarity. Real results.

(Management) Amplifying Impacts: Small Tech Tweaks That Yield Lasting Business Gains- Brett Kinsfather

Saturday AM

Location
Tower 2
Speakers
  • Brett Kinsfather - ShopMonkey
    Brett Kinsfather is the Senior Business Development Manager at Shopmonkey, where he helps drive growth by building strategic partnerships and expanding the company’s reach among independent repair shops. With more than two decades of experience across the automotive and tech industries, Brett has a strong track record of converting opportunities into measurable results. As the current Chair of the SEMA Wheel, Tire, Suspension, and Brake Council, Brett represents the voice of independent shops at the industry’s highest levels, shaping educational initiatives and lobbying for policies that allow for independent shops to stay competitive, grow their capabilities, and thrive in today’s fast-changing market.
Summary
Unlocking shop excellence doesn’t have to mean overhauling your business. But it does require continued adjustments that are actionable, repeatable, and scalable. In this session, we’ll explore several tech-driven tweaks that you can implement today and benefit from for years to come.

(Management) Delegate Your Way to Freedom- Rick White

Saturday AM

Location
Wildrose A
Speakers
  • Rick White - 180Biz
    Rick White is a business turnaround and exponential growth expert who helps auto repair shop owners go from struggling to stay open to being recognized as the go-to shops in their market. He helps business owners with average shops transform their shops into the shop of the year in the industry. Currently, Rick is President of 180BIZ, an auto repair shop training and business coaching company proudly serving the independent auto and truck repair shop owner since 2006. He has also owned multiple successful auto repair shops over the years. Rick has taught at some of the biggest conferences in the industry across North America, including classes at AAPEX (NV), VISION (KS), ASTE (NC), BIMRS, ATSE (NY), ASA National, and AASP National. Beyond Associations, he has conducted training classes for WorldPac and BG. He is a contributing editor to Motor Age Magazine and has been published many times over the years for publications like Automotive Management Network, Aftermarket Weekly, Ratchet and Wrench, and Autobody News.
Summary
Feeling stuck doing everything yourself in your auto repair shop? In my 'Delegate Your Way to Freedom' class, I'll show you how to break free in just half a day. Learn what to delegate, how to avoid common mistakes, and turn your team into problem-solving pros. Imagine having time to grow your business while your team confidently handles daily operations. Join me, and I'll give you real-world strategies to boost productivity, improve your team's skills, and make your shop more profitable. Don't miss this chance to become a delegation master and transform your business!

(Management) Turning Phone Shoppers into Buyers- Cecil Bullard

Saturday AM

Location
Wildrose B
Speakers
  • Cecil Bullard - The Institute
    Cecil J Bullard, a seasoned figure in the Automotive Service and Repair Industry, has excelled as a Tech, Service Advisor, Manager, and Owner of multiple successful shops. As Founder and CEO of the Institute, he champions unlimited opportunities in today's shops, offering consulting, training, and mentoring to thousands of Automotive Professionals worldwide.
Summary
If you are at the counter of a shop you spend an awful lot of your time talking to phone shoppers. This class will help you to better handle phone shoppers, determine what they really want and get them into the shop. Learn how to use your Unique Selling Proposition to turn shoppers into buyers and how to get off the phone sooner with greater success. Dramatically increase your ability to get the shopper to tell you what they really want and book them in.

(Technical) A Murder Mystery on Who Killed The Catalytic Converter- Josh Weaver

Saturday AM

Location
Magnolia A
Speakers
  • Josh Weaver - Techfix
Summary
The class explores catalyst chemistry, common failure modes such as sintering and mechanical restriction, and the importance of light-off strategies in today’s internal combustion engines. Students will analyze switch ratios, Mode 6 data, integrated air/fuel methods, DFSO behavior, and “the gap” technique to determine catalyst oxygen-storage capacity.

(Technical) Noise, Vibration, Harshness Analysis- Rich Falco

Saturday AM

Location
Magnolia B
Speakers
  • Rich Falco - CTI
    Rich has been in the automotive industry for 35 years. He is a member of the Society of Automotive Engineers-SAE and an ASE Certified Master Automobile Technician with advanced certifications in Engine Performance L1, Hybrid/Electric Vehicle L3 and ADAS L4. Prior to becoming an instructor, Rich worked as a technician for Mercedes-Benz, Dodge, Mitsubishi, and GM along with owning his own successful auto repair shop in Wall, NJ. As an instructor at Manatee Technical Institute, his students have competed in and won SkillsUSA and Ford/AAA Student Auto Skills Competitions at the state and national level. Rich currently develops curriculum and teaches for Carquest Technical Institute, Worldpac Training Institute and Trained by Techs. Rich also operates a mobile programming, diagnostic and ADAS calibration business in Sarasota, Florida called Diag On Demand that allows him to stay on top of the latest trends and technology in the automotive industry to deliver the best possible information to attendees of all his classes.
Summary
Since man began to build machines for industrial use, and especially since motors have been used to power them, problems of vibration reduction and isolation have engaged engineers. Gradually, as vibration isolation and reduction techniques have become an integral part of machine design, the need for accurate measurement and analysis of mechanical vibration has grown. Over the last 15 or 20 years, a whole new technology of vibration measurement has been developed which is suitable for investigating modern highly stressed, high speed machinery. Using piezoelectric accelerometers to convert vibratory motion into understandable data, the process of measurement and analysis is efficiently performed by the versatile abilities of these electronics. This class shows you how to use modern techniques to identify the vibration source, track the transfer path and pinpoint the responding component.

(Technical) Audi Forced Induction "V" Engines- Cameron Conover

Saturday AM

Location
Magnolia C
Speakers
  • Cameron Conover - WTI
    Cameron Conover is a shop owner, training instructor, and independent VW/Audi technician with deep experience in advanced diagnostics, motorsports, and automotive education. He began his career as an ASE Certified parts specialist before moving into independent VW, Porsche, and Audi shops, driven by a desire to sharpen his technical skills. Cameron has served as crew chief in professional road racing, earning “Crew of the Year” honors in the 2011 Pirelli World Challenge and supporting a “Rookie of the Year” driver. His racing experience spans IMSA categories including Lamborghini Super Trofeo, Audi GTD, and LMP2. He now owns a VW/Audi-focused shop specializing in diagnostics, electronics, and race preparation, and serves on the Guilford Technical Community College Automotive Advisory Committee, where he continues to support and educate the next generation of technicians.
Summary
Engine Layout, Geometry & HSI Configuration Oil Consumption Issues & Spark Plug Tube Oil Leaks Secondary Air Injection System Maintenance Supercharger Maintenance, Hot V Turbochargers, Integrated Exhaust Manifold Lifter Roller Failure Vacuum Boost Control & Why EVAP System & Venturri Suction-Jet New Gear Driven Engine Timing Thermal Management - Components & Operation

(Technical) Professional Insights into Automotive Computers: Techniques for Techs- Jerry "G" Truglia

Saturday AM

Location
Magnolia D
Speakers
  • Jerry Truglia - Dorman Training Center
Summary
In this essential class, learn how automotive computers work and understand their role in engine management. With a complete understanding of these systems, technicians will develop a comprehensive approach to diagnostics and troubleshooting, as well as a variety of smarter strategies using scan tools, tests and best practices. · Know when and how to use Generic/Global OBD II scan tools for efficient diagnostics · Gain insights into the function and testing of various sensors and actuators · Analyze real-world case studies to apply diagnostic techniques effectively · Engage with practical examples to reinforce learning and build proven skills

(Collision) Setting Customer Expectations What needs to be done by Collision Repair Shop Owners? - Keith Manich

Saturday PM

Location
Tower 1
Speakers
  • Keith Manich - Vice President Collision Services Automotive Training Institute
Summary
This course takes a practical look at the current state of the industry and the push-and-pull shops face when dealing with third-party payers. We’ll break down what the numbers actually reveal, who pays for what, and how policy language affects real repair decisions. Attendees will learn how to set clear customer expectations, communicate with transparency, and prepare for explanations and negotiations before problems arise. The session also covers how to handle the inevitable “no,” deliver detailed explanations in simple, effective terms, and help customers navigate the insurance maze. You’ll leave with concrete preparation steps and guidance on writing impactful letters to insurers, regulators, and Departments of Insurance when advocacy is required.

(Management) Build Trust, Not Confusion- Sara Fraser and Tracy Capriotto

Saturday PM

Location
Tower 2
Speakers
  • Sara Fraser - AIM
    Sara Fraser is a millennial with a passion for life, travel, and human connections. With over fifteen years of retail and management experience, she has honed her skills in customer service, marketing, and business operations. For six years, Sara served as an office manager for a used car sales and service center, gaining valuable insights into the automotive industry. In 2018, Sara embarked on a new professional journey by joining Haas Performance Consulting, now Auto Ignite Management. Her role as the Vice President of Business Development and Client Services allows her to share her expertise in management, insights into the mindset and behaviors of younger generations, expectations and needs from today's workforce, and talent acquisition. Sara is enthusiastic about helping others grow and succeed. One of Sara's main focuses is assisting shop owners in finding and acquiring top talent that aligns with their business culture. Her dedication to connecting businesses with the right individuals displays her commitment to fostering success within the industry. Sara is also an engaging trainer at various conferences in the automotive industry. Her sessions cover key topics such as Generations X, Y, and Z, effective management, leadership principles, communication strategies, business culture, and strategic hiring. Attendees benefit from Sara's practical insights, gaining valuable takeaways to improve their skills, fostering leadership growth and strategic thinking. Beyond her professional life, Sara finds joy in attending theatrical productions, music festivals, concerts, and exploring craft breweries with her Husband Ryan when they are not at home in Madison, WI with their three dogs: Jack White, Midge, and Finn.
  • Tracy Capriotto - Remarkable Results
    Tracy Capriotto is the Director of Content and Producer for the award-winning Remarkable Results Radio Podcast and the Aftermarket Radio Network. With a proven track record of engaging audiences, Tracy specializes in delivering automotive industry insights, trends, and best practices while fostering community engagement and personal development. An advocate for diversity and empowerment, Tracy is involved in the Women in Auto Care (WIAC) community and serves as President of the Remarkable Results Toastmasters Club. Recognized for her contributions to the industry, she was honored with the “Best Media Outreach to Female Audience” Automotive Communications award in 2022 by Women in Auto Care. Tracy also actively pursues leadership development training to enhance her skills and impact within the automotive industry. These programs have equipped Tracy with the tools and knowledge to lead with confidence, inspire others, and drive success in her professional endeavors. Whether she’s co-leading communication training classes, facilitating discussion with industry professionals, or crafting compelling podcasts, Tracy’s philosophy is simple: great leaders don’t just give direction—they help others discover their own potential.
Summary
A brand new class from the duo you know and love, Sara and Tracy bring the energy of a great peer group, the clarity of real communication tools, and the kind of perspective that makes everything click. Every day, your shop sends messages through texts, repair orders, estimates, and conversations. But what do customers really hear? And what happens when they don’t understand? This session dives into how your words shape trust, approval, and return visits. You’ll explore real examples and unpack what’s being said, how it’s being interpreted, and where small shifts can transform the customer experience. Some customers want every detail. Others just want the bottom line. Some need to feel heard before they’ll hear you. This class shows you how to flex your communication to meet all of them without losing your voice. You’ll learn how to: Communicate value with clarity and confidence Break down complex info without oversimplifying Spot phrases that create confusion or mistrust Adjust your message based on how people listen and process Balance facts and feelings to build stronger connections Use repair orders to support your message instead of sabotaging it You’ll also take part in breakout conversations where real repair orders and shop stories spark new ideas. Because some of the best insights come from the people in the room. This isn’t about scripts. It’s about connection. Let’s make your communication clearer, more intentional, and more trusted.

(Management) Challenge to Champion: Building a Resilient Workforce- Kent Bullard

Saturday PM

Location
Wildrose A
Speakers
  • Kent Bullard - The Institute
    COO & Partner, The Institute for Automotive Business Excellence Passionate about helping people develop self-worth, seek worthy opportunities, and achieve a meaningful and fulfilling life, Kent has dedicated his life’s work to independent shop operators for over a decade, alongside some of the best consultants and shop owners within the industry. He consults, advises and speaks to building successful businesses that fulfill the owner, their employees & families, and serve their communities
Summary
Transform your team into a powerhouse of resilience and leadership with this engaging and actionable workshop. Dive into the core strategies of building a strong company culture, creating an effective organizational structure, and developing clear job descriptions that drive accountability and clarity. Learn how to attract, hire, and train top talent while fostering their growth through goal setting and effective team meetings. This class equips business owners and managers with the tools to: Define and communicate your company’s vision and values. Build a structured framework for roles, responsibilities, and growth. Implement hiring practices that bring in high-performing team members. Develop training programs that set your workforce up for success. Conduct impactful team meetings that align your goals and drive results. Discover how to nurture leadership at every level and create a workforce committed to excellence and long-term success. Perfect for those seeking to foster a thriving and dedicated team in a competitive business landscape.

(Technical) Electrical Wizardworks-Demystifying the Approach of the Successful Diagnostician- Brandon Steckler

Saturday PM

Location
Wildrose B
Speakers
  • Brandon Steckler - WTI
    Brandon began his career at Northampton County Community College in Bethlehem, PA. There, he was a student of GM’s Automotive Service Educational program. In 2001, he graduated top of his class and earned the GM Leadership award for his efforts. He later began working as a technician at a Saturn dealership in Reading, PA where he quickly attained Master Technician status. He later transitioned to working with Hondas where he aggressively worked to attain another Master Technician status. Always having a passion for a full understanding of system/component functionality, he rapidly earned a reputation for deciphering strange failures at an efficient pace and became known as an information specialist amongst the staff and peers at the dealership. In search of new challenges, he once again transitioned away from the dealership and to the independent world, where he specializes in diagnostics and drivability. Today, he is the Technical Editor of Motor Age Magazine and an instructor with both CarQuest Technical Institute and WorldPAC Training Institute. He continues to write for Motor Age Magazine and develops curriculum/submits case studies for educational purposes. Brandon also provides virtual and live technical support with the team at DiagNation, and private training for technicians all across the world. Brandon contributes weekly to FaceBook Automotive Chat groups and truly enjoys traveling across the globe to help other technicians attain a level of understanding that will serve them well throughout their careers. Professional Background -GM ASEP Certified Technician -SATURN certified Master Technician -Honda Factory Certified Master Technician -Certified Master Hybrid Technician -Diagnostic technician in multiple shop locations around the country -Worldwide Technical Instructor -Training Curriculum Development Certifications -ASE CMAT A1-A9 -ASE C1 Service Consultant -ASE L1, L2, L3, L4 Advanced Level Specialist -xEV Electrical Safety
Summary
Do you ever wonder why diagnostics comes so easy to some, yet so difficult for others? Success in diagnosis of virtually any automotive system today requires fluency in electrical and electronic diagnostics. However, this tends to be a sticking point for many technicians worldwide, especially for the technicians new to diagnostics and driveability. This class will systematically break-down how and why successfully diagnosticians make “diagnostics” look easy! This highly interactive class will first uncover the sticking points many techs struggle with before approaching learning from a perspective that instills fun and confidence for all that will attend. True to form, Brandon will simplify the physical laws that govern electrical circuit and component operation, making them easily practical in the work bay, where it truly counts. This will allow technicians to anticipate test results, using the tools they already own! As with every class Brandon conducts, real-life, interactive case studies will be presented in class, creating a learning environment for attendees to confidently share their thoughts on what tests to conduct, where to conduct the tests, what results to anticipate, and where to test next. Leveraging the easy-to-grab information will eliminate the need for techs to waste time on disassembly or unnecessary testing. Most importantly, technicians will learn to draw an accurate diagnosis, the first time, every time, with little time invested! This class caters to all but is geared toward the novice. Fun and confidence for all is the ultimate goal! Topics covered: • Establishing the components of a dependable/repeatable diagnostic approach • Ohm’s law in the trenches- The relationships of voltage, current, and resistance • The Basic 4- The only few ways circuits can fail • System description/operation- Understanding the goal of any system • Color-Coding wiring diagrams- The roadmap to successful analysis • Splitting the circuit- Eliminating unnecessary testing with one single, simple test • The time is “now!”- Making use of the tools you already own • Establishing tool limitations- What each tool CANNOT show you! • The digital storage oscilloscope- A visual interpretation of circuit activity • Customer interrogation- Extracting pertinent information from the client • Automotive triage- a 1st step to determine what area to invest time in • The Wiggle Test- Flushing intermittent gremlins to the surface • The Bypass test- Proving the successful repair before implementing it! • Interactive case studies- real application of tools and testing/analytical techniques

(Technical) The Analytic Test Drive- Richard Falco

Saturday PM

Location
Magnolia A
Speakers
  • Rich Falco - CTI
    Rich has been in the automotive industry for 35 years. He is a member of the Society of Automotive Engineers-SAE and an ASE Certified Master Automobile Technician with advanced certifications in Engine Performance L1, Hybrid/Electric Vehicle L3 and ADAS L4. Prior to becoming an instructor, Rich worked as a technician for Mercedes-Benz, Dodge, Mitsubishi, and GM along with owning his own successful auto repair shop in Wall, NJ. As an instructor at Manatee Technical Institute, his students have competed in and won SkillsUSA and Ford/AAA Student Auto Skills Competitions at the state and national level. Rich currently develops curriculum and teaches for Carquest Technical Institute, Worldpac Training Institute and Trained by Techs. Rich also operates a mobile programming, diagnostic and ADAS calibration business in Sarasota, Florida called Diag On Demand that allows him to stay on top of the latest trends and technology in the automotive industry to deliver the best possible information to attendees of all his classes.
Summary
The purpose of an analytic test drive is simply to gather information. Then once the information you have gathered has been analyzed, you can determine the proper test or tests to perform in order to narrow down the problem to a vehicle system or subsystem and eventually diagnose the root cause of a problem accurately. This class examines several examples of captured scan data from GDI vehicles. This data will quickly assess the condition of the engine management system, verify correct operation, or find clues that will direct intrusive pinpoint tests efficiently. Whether the problem is DTC driven or symptom driven, a repeatable test drive cycle will determine if the root cause is air (VE) related, fuel related, or adaptive related.

(Technical) The Ignited Series: Introduction to Misfires- Andrew Fischer

Saturday PM

Location
Magnolia B
Speakers
  • Andrew Fischer - TechFix
    Andrew started his path in the automotive world at a very young age. His grandfather Joe was a shade tree mechanic who held training in very high regard. From a young age Andrew would go to classes with his grandfather at nights and on weekends taking notes for him. Through this, his love for the diagnostic side of automotive repair blossomed. Andrew attended UTI in 2002. After leaving UTI he started his career in a high performance specialty shop learning the ins and outs of the internal combustion engine. From there he grew as an automotive technician in the independent shops of Northwest Indiana. Soon he found himself working in a GM dealership where he specialized in diesel and transmission repairs. From this his love for trying to understand all things mechanical grew. In 2018 Andrew found himself in a position to take over teaching duties at a local high school automotive program. This grew his love for teaching and sharing his knowledge. He states that the lessons he learned in teaching the younger generation of potential technicians drove him to create a training company. Andrew started FACTS Fischer Automotive Training and Consulting Services in 2020. At the conclusion of the 2020 school year Andrew decided to go back into the shop to enhance his skill set. Andrew currently works as a diagnostician in NW Indiana.
Summary
Let’s set the stage, a vehicle enters our service bay, and it has a noticeable misfire with a P030X code. Simple enough, right? We go through our normal process, looking at scan data, moving around plugs, coils, injectors, whatever system you have. But, the misfire still exists? What do we as professionals do next? Could our process use some refining? If you are open for opinions we are going to lay the foundation on how to attack misfire concerns effectively and efficiently.

(Technical) VW & Audi CAN BUS Networks- Cameron Conover

Saturday PM

Location
Magnolia C
Speakers
  • Cameron Conover - WTI
    Cameron Conover is a shop owner, training instructor, and independent VW/Audi technician with deep experience in advanced diagnostics, motorsports, and automotive education. He began his career as an ASE Certified parts specialist before moving into independent VW, Porsche, and Audi shops, driven by a desire to sharpen his technical skills. Cameron has served as crew chief in professional road racing, earning “Crew of the Year” honors in the 2011 Pirelli World Challenge and supporting a “Rookie of the Year” driver. His racing experience spans IMSA categories including Lamborghini Super Trofeo, Audi GTD, and LMP2. He now owns a VW/Audi-focused shop specializing in diagnostics, electronics, and race preparation, and serves on the Guilford Technical Community College Automotive Advisory Committee, where he continues to support and educate the next generation of technicians.
Summary
- VW/Audi CAN architecture (VW/Audi is very similar to Porsche in this respect.) - Types of busses & their modules - Physical CAN connections, wiring, crimps, & repairs - Understanding CAN messages - Decoding OE CAN messages for logging & display purposes - How CAN sniffers aid network diagnostics - Aftermarket CAN accessories - Building a CAN network for aftermarket accessories

(Technical) Gasoline Direct Injection (GDI) Internal Combustion Engine Systems - Dieter Lorentz

Saturday PM

Location
Magnolia D
Speakers
  • Dieter Lorentz - Bosch Diagnostics
    Dieter Lorentz is a Senior Training Instructor for automotive and diesel programs with more than 30 years of experience at Bosch. An ASE Master Technician (L1) and Bosch Master Technician, he is also a certified curriculum developer and technical trainer. Dieter holds degrees in Automotive Technology and Business and is an active member of multiple automotive and training industry organizations.
Summary
This seminar will enable the technician to properly identify, understand and diagnose Bosch GDI engine management systems. Provides an overview of GDI operating strategies, intake system, fuel delivery, ignition, exhaust, and emissions related components. GDI operating strategies Fuel delivery overview Low pressure High pressure Review common sensors and actuators

(Collision) Revving Up Talent- David Luehr

Sunday AM

Location
Magnolia B
Speakers
  • David Luehr - Elite Body Shop Solutions
    Collision repair industry expert, keynote speaker, and author of The Secrets of America’s Greatest Body Shops Dave Luehr lives to help others discover their limitless potential. His journey of both successes and failures began over thirty years ago as an enthusiastic teenager who loved cars and auto body shops. Discovering his passion for entrepreneurialism, he started his first million-dollar business with a one-hundred-dollar bill and a paint gun, only to lose everything a few short years later. Dave’s inspirational journey back to the top included working in leadership positions for many of America’s leading collision repairers as an operational expert and collision process engineer. Now, as the founder of Elite Body Shop Solutions, a popular keynote speaker, and author of The Secrets of America’s Greatest Body Shops, Dave inspires international audiences, helping thousands improve their businesses and quality of life. To learn more about Dave Luehr and Elite, visit elitebodyshopsolutions.com. Trained by: Bo Eson- American actor, playwright, author, motivational speaker, and retired football player who played safety for four seasons for the Houston Oilers. Polly Bennett- Movement, Choreography, and Character Coach. Recently worked with Austin Butler from the movie 'ELVIS'.
Summary
Some shops struggle to find people. Others have a line out the door. The difference? It’s not luck—it’s leadership. And it’s learnable. In this powerful clinic, Dave Luehr reveals the proven strategies used by top-performing shops that consistently attract and retain great people—even in today’s labor market. These “magnetic businesses” don’t chase talent—they draw it in. You’ll discover how to: Create a culture people want to be part of Position your shop as an employer of choice Build the kind of business top techs and office pros don’t want to leave If you’re ready to stop chasing talent and start building a team that sticks, this course will show you exactly how to do it. Build the kind of business the best people want to work for—and stay with.

(Technical) Master OEM Procedure Navigation– Niels Speetjens

Sunday AM

Location
Magnolia A
Speakers
  • Niels Speetjens - WTI
Summary
Learn how to efficiently access, interpret, and apply collision repair procedures, including proper High-Voltage service disconnect procedures, battery handling, and storage protocols. Essential Electrical Tooling & Testing Techniques – Identify the minimum required tooling, such as CAT III meters, and apply foundational electrical safety tests without needing full diagnostic proficiency. Post-Collision High-Voltage Procedures – Gain critical awareness around EV and hybrid systems, including when orange wiring presents a hazard. Methods for identifying welded contactors, High-Voltage isolation faults, verifying zero potential, and the importance of proper equipotential bonding. Welding & Structural Repair Considerations – Understand OEM guidelines for welding on High-Voltage vehicles, ensuring electronic system safety during structural repairs. Bake Booth & Thermal Management Best Practices – Explore how varying bake booth temperatures affect sensitive components in EVs and ICE vehicles, and implement protocols to mitigate thermal damage during refinishing.
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