Cecil Bullard is one of the top Automotive Business Trainers and Consultants in the Industry. He believes that there is unlimited opportunity and potential in today's shops and that your business should be designed and run to give you the life you desire. He is currently CEO of the Institute. He has trained and mentored thousands of owners, managers and service advisors that want to run the best businesses in the industry and be at the top of their game. He has published over 120 articles and has been a featured speaker at AAPEX, VISION, ATE, AASP, ASTE, and various other conferences throughout the years. Cecil has spent most of his life in the Automotive Service and Repair Industry, held every position and operated multiple successful shops. He now serves as a consultant, trainer and teacher.

With over 40 years of automotive industry experience, Maylan Newton has literally been there and done that. From shop owner, technician, and service advisor to one of the most renowned industry trainers and speakers in the country. Maylan combines his real-world experience with profit-building takeaways in a humorous and engaging manner that only Maylan can deliver. As the president and CEO of ESi seminars, Maylan travels the country, sharing the keys to being successful in the automotive repair industry in his sold-out classes. Maylan is also the author of The Joy of Hiring, available now on Amazon.com.

Andrew started his path in the automotive world at a very young age. His grandfather Joe was a shade tree mechanic who held training in very high regard. From a young age Andrew would go to classes with his grandfather at nights and on weekends taking notes for him. Through this, his love for the diagnostic side of automotive repair blossomed. Andrew attended UTI in 2002. After leaving UTI he started his career in a high performance specialty shop learning the ins and outs of the internal combustion engine. From there he grew as an automotive technician in the independent shops of Northwest Indiana. Soon he found himself working in a GM dealership where he specialized in diesel and transmission repairs. From this his love for trying to understand all things mechanical grew. In 2018 Andrew found himself in a position to take over teaching duties at a local high school automotive program. This grew his love for teaching and sharing his knowledge. He states that the lessons he learned in teaching the younger generation of potential technicians drove him to create a training company. Andrew started FACTS Fischer Automotive Training and Consulting Services in 2020. At the conclusion of the 2020 school year Andrew decided to go back into the shop to enhance his skill set. Andrew currently works as a diagnostician in NW Indiana.

With 25 years experience in the automotive industry, Justin Allen has worked the parts department, the service drive, and with Hunter Engineering Co. to understand many facets of our industry and the joys and complexities that come with it. Let’s slow down and talk a little bit about whether or not Alignment work would be right for you, or your shop, and how you can use some fundamental information to help you confidently approach this relevant and productive automotive service. This class is beneficial for both shop owners and technicians who want to know more about alignment work.

I am currently an electric and autonomous vehicle instructor at Hudson Valley Community College Also own and operate a mobile diagnostic and programming company serving professional repair facilities Graduated from the GM ASEP program Worked as a mechanic, technician, shop foreman, diagnostician for over 30 years Worked at a large 16 bay repair facility for twenty years where I was responsible for diagnosing more than 20 vehicles a day to get them directed to the correct repair technician After 20 years at that shop, I decided I wanted to try ownership. Started a 2-bay repair shop that grew exponentially in a short period of time. I was offered the job at the college to become the instructor for the brand-new electric vehicle degree program. The shop was sold. Provide professional training opportunities for technicians. ASE Master automotive technician A1-A9 Advanced level specialist L1-L4 Master ASE Medium/heavy truck technician Work in ASE renewal app as a subject matter expert, have participated in workshops for all automotive areas A1-A9 Member of SAE where I work with several standards' development groups related to EV charging. NASTF member

With over 40 years of automotive industry experience, Maylan Newton has literally been there and done that. From shop owner, technician, and service advisor to one of the most renowned industry trainers and speakers in the country. Maylan combines his real-world experience with profit-building takeaways in a humorous and engaging manner that only Maylan can deliver. As the president and CEO of ESi seminars, Maylan travels the country, sharing the keys to being successful in the automotive repair industry in his sold-out classes. Maylan is also the author of The Joy of Hiring, available now on Amazon.com.

Jimmy Lea has toured thousands of shops in his coast to coast travels. He's seen the Good, the Bad, and the Ugly when it comes to company culture, marketing, processes, and everything in between. Using his knowledge from decades of experience, he's become an evangelist of successful shops and helps spread their wisdom to elevate the industry.

Chris has been in the automotive industry for 34 years. 13 years at Acura dealer as technician, shop Foreman, and team lead. Chris owned a independent Acura and Honda repair shop for 5 years doing general repair and performance. I have been with Bosch for 13 years training in diesel, engine management, drivability, etc. I am a American Honda and ASE master tech.

With 25 years experience in the automotive industry, Justin Allen has worked the parts department, the service drive, and with Hunter Engineering Co. to understand many facets of our industry and the joys and complexities that come with it. Let’s slow down and talk a little bit about whether or not Alignment work would be right for you, or your shop, and how you can use some fundamental information to help you confidently approach this relevant and productive automotive service. This class is beneficial for both shop owners and technicians who want to know more about alignment work.

Rick White is a business turnaround and exponential growth expert who helps auto repair shop owners go from struggling to stay open to being recognized as the go-to shops in their market. He helps business owners with average shops transform their shops into the shop of the year in the industry. Currently, Rick is President of 180BIZ, an auto repair shop training and business coaching company proudly serving the independent auto and truck repair shop owner since 2006. He has also owned multiple successful auto repair shops over the years. Rick has taught at some of the biggest conferences in the industry across North America, including classes at AAPEX (NV), VISION (KS), ASTE (NC), BIMRS, ATSE (NY), ASA National, and AASP National. Beyond Associations, he has conducted training classes for WorldPac and BG. He is a contributing editor to Motor Age Magazine and has been published many times over the years for publications like Automotive Management Network, Aftermarket Weekly, Ratchet and Wrench, and Autobody News.

Josh has an Associate in Applied Science in Automotive Technology. The program was backed by Chrysler and General Motors, and while in college he worked for a Ford dealership, which allowed him to learn all three domestic brands. After college, he went on to work at a Kia dealership, where he achieved his A.S.E and Kia Master Tech certifications. Josh is a certified Pennsylvania emissions and safety inspector, EPA 609 certified, and holds A.S.E. L1 and L3. He was the lead technician at the dealership, which allowed him to see some of the most difficult and challenging vehicle issues that came through the shop. This allowed Josh to hone his diagnostic skills, and teach his fellow technicians different approaches and diagnostic methods to solve problems. After being in the dealership for many years, Josh became the service manager for a six-bay independent shop, which owns a six-bay body shop as well. Running a shop of this size allowed him to see many different drivability issues, along with a lot of electrical and programming issues on the body shop side. Throughout his career, Josh has always been driven to learn new techniques and grow into a better technician. He has traveled around the country to take all the training he could and learn better techniques from the best instructors and technicians in the country. He then came back and applied what he learned in the shop, teaching the staff of technicians to help them rise to the next level. Josh’s passion for diagnostics led him to start his part-time mobile diagnostic business and also led him to develop and instruct some training classes for some of his local automotive chapters. Josh is constantly growing as a technician and improving his skills. He loves to see not just technicians, but all people grow and get better at whatever their goals or passion are. His goal is to help keep moving the industry forward and improving for the better, by helping technicians learn and grow.

• ASE Certification(s): ASE Master Technician • Years of Experience: 30+ • Years as an Autotech Instructor: 13 years • Experience in: Advanced engine performance, light diesel, Chrysler powertrain, electrical and chassis master. Viper & Crossfire specialist.

Brandon began his career at Northampton County Community College in Bethlehem, PA. There, he was a student of GM’s Automotive Service Educational program. In 2001, he graduated top of his class and earned the GM Leadership award for his efforts. He later began working as a technician at a Saturn dealership in Reading, PA where he quickly attained Master Technician status. He later transitioned to working with Hondas where he aggressively worked to attain another Master Technician status. Always having a passion for a full understanding of system/component functionality, he rapidly earned a reputation for deciphering strange failures at an efficient pace and became known as an information specialist amongst the staff and peers at the dealership. In search of new challenges, he once again transitioned away from the dealership and to the independent world, where he specializes in diagnostics and drivability. Today, he is the Technical Editor of Motor Age Magazine and an instructor with both CarQuest Technical Institute and WorldPAC Training Institute. Along with beta testing for Automotive Test Solutions, he continues to write for MotorAge Magazine and develops curriculum/submits case studies. Professional Background -GM ASEP Certified Technician -SATURN certified Master Technician -Honda Factory Certified Master Technician -Certified Master Hybrid Technician -Diagnostic technician in multiple shop locations around the country -Training instructor -Training Curriculum Development Certifications -ASE CMAT A1-A9 -ASE C1 Service Consultant -ASE L1, L2, L3, L4 Advanced Level Specialist -xEV Electrical Safety

Rick White is a business turnaround and exponential growth expert who helps auto repair shop owners go from struggling to stay open to being recognized as the go-to shops in their market. He helps business owners with average shops transform their shops into the shop of the year in the industry. Currently, Rick is President of 180BIZ, an auto repair shop training and business coaching company proudly serving the independent auto and truck repair shop owner since 2006. He has also owned multiple successful auto repair shops over the years. Rick has taught at some of the biggest conferences in the industry across North America, including classes at AAPEX (NV), VISION (KS), ASTE (NC), BIMRS, ATSE (NY), ASA National, and AASP National. Beyond Associations, he has conducted training classes for WorldPac and BG. He is a contributing editor to Motor Age Magazine and has been published many times over the years for publications like Automotive Management Network, Aftermarket Weekly, Ratchet and Wrench, and Autobody News.

Cecil Bullard is one of the top Automotive Business Trainers and Consultants in the Industry. He believes that there is unlimited opportunity and potential in today's shops and that your business should be designed and run to give you the life you desire. He is currently CEO of the Institute. He has trained and mentored thousands of owners, managers and service advisors that want to run the best businesses in the industry and be at the top of their game. He has published over 120 articles and has been a featured speaker at AAPEX, VISION, ATE, AASP, ASTE, and various other conferences throughout the years. Cecil has spent most of his life in the Automotive Service and Repair Industry, held every position and operated multiple successful shops. He now serves as a consultant, trainer and teacher.

o James Wilson has over 40+ years of experience as an ASE Master certified technician, dealership technician, fleet technician, shop owner, and trade school instructor for automotive and diesel technology. Jim has worked for Delphi, OTC/Bosch, AVI, Target training, Mitchell International, JENDHAM, O’Reilly’s, and BWD. He now trains techs with several companies and develops the training curriculum in addition to consulting. His company Auto Dynamics Ltd. now provides training to Instructors, Students, and shop owners with his company or under contract to other companies. He works for Delphi as one of the lead contract instructors and curriculum developer. His favorite thing is to train techs on tips and techniques to use the next day in the bay. Teaching to make the complicated easy to understand is a critical component in training he presents.

Rich has been in the automotive industry for 35 years. He is a member of the Society of Automotive Engineers-SAE and an ASE Certified Master Automobile Technician with advanced certifications in Engine Performance L1, Hybrid/Electric Vehicle L3 and ADAS L4. Prior to becoming an instructor, Rich worked as a technician for Mercedes-Benz, Dodge, Mitsubishi, and GM along with owning his own successful auto repair shop in Wall, NJ. As an instructor at Manatee Technical Institute, his students have competed in and won SkillsUSA and Ford/AAA Student Auto Skills Competitions at the state and national level. Rich currently develops curriculum and teaches for Carquest Technical Institute, Worldpac Training Institute and Trained by Techs. Rich also operates a mobile programming, diagnostic and ADAS calibration business in Sarasota, Florida called Diag On Demand that allows him to stay on top of the latest trends and technology in the automotive industry to deliver the best possible information to attendees of all his classes.

PJ Leslie TekMetric PJ Leslie has over 13 years of experience in the automotive industry. Starting as an oil change technician at a quick lube, then moving into the dealership industry, and was the General Manager of a Ford dealership before moving to Tekmetric. He has over 20 years in sales/business development and is a recognized leader in the automotive industry. As Head of Business Development, he explores organizations and individual businesses for opportunities, represents Tekmetric at conference and industry events, and presents Tekmetric software solutions to potential customers on an individual basis and in group settings. He also conducts educational training around customer buying experience, sales training, and how to get "yes" for an extensive list of independent, training, and industry knowledge organizations. He assists all team members as needed to grow Tekmetric to the largest Shop Management Software System. PJ, his wife, son and 2 dogs all live in Houston, TX where Tekmetric is based.

Caroline serves as the Senior Messaging Strategist at Shop Marketing Pros, a role in which she leads the messaging department to produce high-quality, customized content for our clients for social media and email marketing. Additionally, she has established and implemented new services that include working with shop owners to educate them and create strategies for retention marketing through social platforms and customer retention management softwares. Caroline’s Bachelor of Arts in Communication and Media Studies gives her the foundation to curate messaging that brings shops and their ideal customers together through digital messaging mediums.

Chris Enright is the owner of Enright Automotive in Alexandria, Ohio. Chris founded his shop four years ago, and has 15-plus years in the automotive industry, specializing in all things Honda. In addition to providing quality work for his clients, Chris has amassed over 180K followers across all of Enright Automotive's social media platforms. Chris' presentation is focused on helping shop owners, techs and advisors utilize short-form video to market and brand their businesses in a practical way. He also wants to help those who are more experienced in short-form video marketing with trends, content ideas, tips and tricks to aid in helping them reach their goals. Chris' objective is to help them grow a community of shop owners who utilize short-form video to market their shops on social media. Chris has been married for 15 years and has two children.

With over 40 years of automotive industry experience, Maylan Newton has literally been there and done that. From shop owner, technician, and service advisor to one of the most renowned industry trainers and speakers in the country. Maylan combines his real-world experience with profit-building takeaways in a humorous and engaging manner that only Maylan can deliver. As the president and CEO of ESi seminars, Maylan travels the country, sharing the keys to being successful in the automotive repair industry in his sold-out classes. Maylan is also the author of The Joy of Hiring, available now on Amazon.com.

Luis started his automotive career over 30 years ago as a technician working for independent repair shops. He then began his career as a hotline troubleshooter assisting automotive technicians with the diagnosis and repair of vehicles over the phone for an automotive repair chain. In 1998 he became an automotive instructor and hotline troubleshooter for automotive service technicians at a nationally known training provider. This is where he learned how to create, develop and deliver automotive training courses for gasoline, diesel and electric vehicles. Luis has worked with technicians, of all skill levels, servicing all types of vehicles including EVs. Through all of this, he continued to diagnose and repair vehicles over the phone. This has given Luis a vast knowledge of vehicles from all makes and models. Luis is a certified instructor for Emission Repair and Inspector licensing in New Jersey. He is also an ASE Certified Master Technician with L1 and A9. Luis has been helping make automotive technicians’ jobs easier for the last 23 years.

• ASE Certification(s): ASE Master Technician • Years of Experience: 30+ • Years as an Autotech Instructor: 13 years • Experience in: Advanced engine performance, light diesel, Chrysler powertrain, electrical and chassis master. Viper & Crossfire specialist.

Brandon began his career at Northampton County Community College in Bethlehem, PA. There, he was a student of GM’s Automotive Service Educational program. In 2001, he graduated top of his class and earned the GM Leadership award for his efforts. He later began working as a technician at a Saturn dealership in Reading, PA where he quickly attained Master Technician status. He later transitioned to working with Hondas where he aggressively worked to attain another Master Technician status. Always having a passion for a full understanding of system/component functionality, he rapidly earned a reputation for deciphering strange failures at an efficient pace and became known as an information specialist amongst the staff and peers at the dealership. In search of new challenges, he once again transitioned away from the dealership and to the independent world, where he specializes in diagnostics and drivability. Today, he is the Technical Editor of Motor Age Magazine and an instructor with both CarQuest Technical Institute and WorldPAC Training Institute. Along with beta testing for Automotive Test Solutions, he continues to write for MotorAge Magazine and develops curriculum/submits case studies. Professional Background -GM ASEP Certified Technician -SATURN certified Master Technician -Honda Factory Certified Master Technician -Certified Master Hybrid Technician -Diagnostic technician in multiple shop locations around the country -Training instructor -Training Curriculum Development Certifications -ASE CMAT A1-A9 -ASE C1 Service Consultant -ASE L1, L2, L3, L4 Advanced Level Specialist -xEV Electrical Safety

Rick White is a business turnaround and exponential growth expert who helps auto repair shop owners go from struggling to stay open to being recognized as the go-to shops in their market. He helps business owners with average shops transform their shops into the shop of the year in the industry. Currently, Rick is President of 180BIZ, an auto repair shop training and business coaching company proudly serving the independent auto and truck repair shop owner since 2006. He has also owned multiple successful auto repair shops over the years. Rick has taught at some of the biggest conferences in the industry across North America, including classes at AAPEX (NV), VISION (KS), ASTE (NC), BIMRS, ATSE (NY), ASA National, and AASP National. Beyond Associations, he has conducted training classes for WorldPac and BG. He is a contributing editor to Motor Age Magazine and has been published many times over the years for publications like Automotive Management Network, Aftermarket Weekly, Ratchet and Wrench, and Autobody News.

Rich has been in the automotive industry for 35 years. He is a member of the Society of Automotive Engineers-SAE and an ASE Certified Master Automobile Technician with advanced certifications in Engine Performance L1, Hybrid/Electric Vehicle L3 and ADAS L4. Prior to becoming an instructor, Rich worked as a technician for Mercedes-Benz, Dodge, Mitsubishi, and GM along with owning his own successful auto repair shop in Wall, NJ. As an instructor at Manatee Technical Institute, his students have competed in and won SkillsUSA and Ford/AAA Student Auto Skills Competitions at the state and national level. Rich currently develops curriculum and teaches for Carquest Technical Institute, Worldpac Training Institute and Trained by Techs. Rich also operates a mobile programming, diagnostic and ADAS calibration business in Sarasota, Florida called Diag On Demand that allows him to stay on top of the latest trends and technology in the automotive industry to deliver the best possible information to attendees of all his classes.

• ASE Certification(s): ASE Master Technician • Years of Experience: 30+ • Years as an Autotech Instructor: 13 years • Experience in: Advanced engine performance, light diesel, Chrysler powertrain, electrical and chassis master. Viper & Crossfire specialist.

I am currently an electric and autonomous vehicle instructor at Hudson Valley Community College Also own and operate a mobile diagnostic and programming company serving professional repair facilities Graduated from the GM ASEP program Worked as a mechanic, technician, shop foreman, diagnostician for over 30 years Worked at a large 16 bay repair facility for twenty years where I was responsible for diagnosing more than 20 vehicles a day to get them directed to the correct repair technician After 20 years at that shop, I decided I wanted to try ownership. Started a 2-bay repair shop that grew exponentially in a short period of time. I was offered the job at the college to become the instructor for the brand-new electric vehicle degree program. The shop was sold. Provide professional training opportunities for technicians. ASE Master automotive technician A1-A9 Advanced level specialist L1-L4 Master ASE Medium/heavy truck technician Work in ASE renewal app as a subject matter expert, have participated in workshops for all automotive areas A1-A9 Member of SAE where I work with several standards' development groups related to EV charging. NASTF member

Brandon began his career at Northampton County Community College in Bethlehem, PA. There, he was a student of GM’s Automotive Service Educational program. In 2001, he graduated top of his class and earned the GM Leadership award for his efforts. He later began working as a technician at a Saturn dealership in Reading, PA where he quickly attained Master Technician status. He later transitioned to working with Hondas where he aggressively worked to attain another Master Technician status. Always having a passion for a full understanding of system/component functionality, he rapidly earned a reputation for deciphering strange failures at an efficient pace and became known as an information specialist amongst the staff and peers at the dealership. In search of new challenges, he once again transitioned away from the dealership and to the independent world, where he specializes in diagnostics and drivability. Today, he is the Technical Editor of Motor Age Magazine and an instructor with both CarQuest Technical Institute and WorldPAC Training Institute. Along with beta testing for Automotive Test Solutions, he continues to write for MotorAge Magazine and develops curriculum/submits case studies. Professional Background -GM ASEP Certified Technician -SATURN certified Master Technician -Honda Factory Certified Master Technician -Certified Master Hybrid Technician -Diagnostic technician in multiple shop locations around the country -Training instructor -Training Curriculum Development Certifications -ASE CMAT A1-A9 -ASE C1 Service Consultant -ASE L1, L2, L3, L4 Advanced Level Specialist -xEV Electrical Safety

Rick White is a business turnaround and exponential growth expert who helps auto repair shop owners go from struggling to stay open to being recognized as the go-to shops in their market. He helps business owners with average shops transform their shops into the shop of the year in the industry. Currently, Rick is President of 180BIZ, an auto repair shop training and business coaching company proudly serving the independent auto and truck repair shop owner since 2006. He has also owned multiple successful auto repair shops over the years. Rick has taught at some of the biggest conferences in the industry across North America, including classes at AAPEX (NV), VISION (KS), ASTE (NC), BIMRS, ATSE (NY), ASA National, and AASP National. Beyond Associations, he has conducted training classes for WorldPac and BG. He is a contributing editor to Motor Age Magazine and has been published many times over the years for publications like Automotive Management Network, Aftermarket Weekly, Ratchet and Wrench, and Autobody News.

Cecil Bullard is one of the top Automotive Business Trainers and Consultants in the Industry. He believes that there is unlimited opportunity and potential in today's shops and that your business should be designed and run to give you the life you desire. He is currently CEO of the Institute. He has trained and mentored thousands of owners, managers and service advisors that want to run the best businesses in the industry and be at the top of their game. He has published over 120 articles and has been a featured speaker at AAPEX, VISION, ATE, AASP, ASTE, and various other conferences throughout the years. Cecil has spent most of his life in the Automotive Service and Repair Industry, held every position and operated multiple successful shops. He now serves as a consultant, trainer and teacher.

Lauralee Schmidt, (you probably know her as Lola) burst into the auto scene in 2016 with fresh ideas and creative innovation to shake up the auto industry. Her corporate savviness paired with her artistic brain means she sees and thinks a little differently about the path of automotives. From writing corporate content and training North America sales teams, she is ready to provide whatever the industry needs. If you're looking for energy, a spark of inspiration and organization inside your organization, you don't want to miss the classes of Schmidt.

Melissa "Birdie" Patterson combines her real-world automotive experience with a flair for organic marketing. Her recent tour with Maylan Newton of Educational Seminars Institute has sharpened her public speaking skills and deepened her industry knowledge, particularly through her work on the "The Joy of Hiring" and automotive management encyclopedia "The Joy of Auto Repair." With over 25 years in the automotive industry, Birdie's journey from collision repair to owning an auto shop has given her a solid foundation for her specialty: crafting organic marketing strategies for auto repair businesses. Her ability to translate shop stories into engaging social media content makes her an invaluable ally in the digital world. As a speaker, Birdie's mission is to demystify social media and organic marketing for auto repair shops. She's passionate about sharing practical, effective strategies to help businesses thrive in today's digital landscape. Her commitment extends beyond marketing, as she advocates for diversity and supports women in the automotive industry.

Josh has an Associate in Applied Science in Automotive Technology. The program was backed by Chrysler and General Motors, and while in college he worked for a Ford dealership, which allowed him to learn all three domestic brands. After college, he went on to work at a Kia dealership, where he achieved his A.S.E and Kia Master Tech certifications. Josh is a certified Pennsylvania emissions and safety inspector, EPA 609 certified, and holds A.S.E. L1 and L3. He was the lead technician at the dealership, which allowed him to see some of the most difficult and challenging vehicle issues that came through the shop. This allowed Josh to hone his diagnostic skills, and teach his fellow technicians different approaches and diagnostic methods to solve problems. After being in the dealership for many years, Josh became the service manager for a six-bay independent shop, which owns a six-bay body shop as well. Running a shop of this size allowed him to see many different drivability issues, along with a lot of electrical and programming issues on the body shop side. Throughout his career, Josh has always been driven to learn new techniques and grow into a better technician. He has traveled around the country to take all the training he could and learn better techniques from the best instructors and technicians in the country. He then came back and applied what he learned in the shop, teaching the staff of technicians to help them rise to the next level. Josh’s passion for diagnostics led him to start his part-time mobile diagnostic business and also led him to develop and instruct some training classes for some of his local automotive chapters. Josh is constantly growing as a technician and improving his skills. He loves to see not just technicians, but all people grow and get better at whatever their goals or passion are. His goal is to help keep moving the industry forward and improving for the better, by helping technicians learn and grow.